Associate Media Director, Digital Investment

2 Months ago • 7 Years +

Job Summary

Job Description

As an Associate Media Director, you will lead the strategic tactical planning and execution of digital media campaigns for a key client. Responsibilities include developing media plans, managing client communications, ensuring accuracy in media buys, optimizing campaign performance, and managing budgets. You will collaborate with internal teams, analyze data, and present recommendations to clients. The role requires a strong understanding of digital media platforms and exceptional communication and organizational skills.
Must have:
  • Develop and execute strategic media plans across digital channels.
  • Manage day-to-day client communications and expectations.
  • Ensure accuracy in media buys through quality assurance.
  • 7+ years of paid media experience, with 5+ years in paid social.
  • Strong analytical skills and data analysis abilities.
Good to have:
  • Experience with programmatic media buying and DSPs.
  • Experience with data visualization tools.
  • Experience with automated bid management tools.
  • Knowledge of statistical and testing methodologies.

Job Details

Who We Are:
As a 100% independent and 100% employee-owned agency, we are driven by an independent spirit and believe in the power of the collective. We foster a culture that enables and expects all departments to make our brands impossible to ignore.

What You’ll Do:
Our agency is seeking a highly skilled and experienced Associate Media Director to lead the strategic tactical planning, day-to-day client communications, and campaign
execution for a key client. The ideal candidate will be a process-minded individual with a strong attention to detail, a passion for ensuring accuracy in media buys, and a proven ability to collaborate effectively to build and improve processes. This role requires a strong understanding of digital media platforms and the ability to service a high-touch account with exceptional communication and organizational skills.

RESPONSIBILITIES:

  • Lead the development of strategic tactical media plans across digital channels, ensuring alignment with client goals and objectives.
  • Serve as the primary point of contact for day-to-day client communications, providing proactive updates, addressing inquiries, and managing expectations.
  • Manage the quality assurance (QA) process to ensure all media buys are executed with a high degree of accuracy, including verifying campaign setup, tracking, and reporting.
  • Develop, implement, and maintain efficient and effective processes for campaign management, trafficking, and reporting, with a focus on continuous improvement.
  • Collaborate with internal teams, including media planning, account management, and analytics, to ensure seamless campaign execution and delivery.
  • Work closely with platform partners to explore testing opportunities and identify ways to improve campaign performance.
  • Oversee campaign budgeting, pacing, and performance tracking, providing regular reports and insights to clients and internal stakeholders.
  • Identify and escalate campaign issues, challenges, and opportunities to senior management in a timely and effective manner.
  • Proactively identify opportunities to test new initiatives, ad units, bidding models, and campaign types.
  • Develop and present client-facing communications, including reports, presentations, and strategic recommendations.
  • Manage 1st, 2nd, and 3rd party audiences in various platforms.
  • Ensure adherence to process, quality assurance protocols, and best practices.
  • Introduce improvements and devise new solutions for optimizing paid social campaigns.
  • Nurture client relationships, including overseeing the creation of points of view (POVs), leading ad hoc reporting, and presenting findings to the client.
  • Work with analytics teams on client-facing dashboards.
  • Consistently learn and stay passionate about the digital space. Disseminate findings and actively coach others.

QUALIFICATIONS:

  • Bachelor’s degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.
  • 7+ years of paid media experience, with a minimum of 5 years of experience with paid social
  • 2-3 years management experience preferred; Desire to manage and lead others required
  • Proven experience in developing and executing strategic tactical media plans across digital channels.
  • Exceptional attention to detail and a strong commitment to ensuring accuracy in campaign execution.
  • Strong process-oriented mindset with experience in developing and implementing efficient workflows and quality assurance protocols.
  • Excellent client communication and relationship management skills, with the ability to effectively manage client expectations and deliver exceptional service.
  • Proficiency with Facebook, Instagram, Twitter, Pinterest, TikTok, LinkedIn and Snapchat that includes a clear understanding of each platform’s capabilities.
  • Strong analytical skills, with the ability to analyze data, identify trends, and provide actionable insights and recommendations.
  • Excellent organizational, time management, and project management skills, with the ability to prioritize workload and manage multiple projects simultaneously.
  • Proficient working with Microsoft Office applications, with strong Excel and PowerPoint skills.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.
  • Experience handling large media budgets and developing insights based on campaign results

PREFERRED QUALIFICATIONS:

  • Experience with programmatic media buying and DSPs (e.g., DV360, The Trade Desk).
  • Experience with data visualization tools (e.g., Tableau, Google Data Studio).
  • Experience with automated bid management tools.
  • Knowledge of statistical and testing methodologies.
  • Experience with audience activation platforms (e.g., LiveRamp).
  • Background or coursework in finance or data analytics.

Ideal Candidate Profile:
In addition to the qualifications listed above, the ideal candidate will also demonstrate
the following:

  • Process-Oriented: A passion for developing and implementing efficient and effective processes to improve workflow and ensure accuracy.
  • Detail-Oriented: Meticulous attention to detail, with a focus on ensuring the highest level of accuracy in all aspects of campaign execution.
  • Client-Focused: A strong commitment to providing exceptional client service and building long-term, trusted relationships.
  • Collaborative: A team player with excellent collaboration skills, able to work effectively with internal teams and external partners.
  • Proactive Communicator: Excellent verbal and written communication skills, with the ability to proactively communicate updates, address issues, and manage expectations.
  • Problem-Solver: Strong analytical and problem-solving skills, with the ability to identify and resolve issues quickly and effectively.
  • Adaptable: Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and client needs.
  • Account Management Skills: Experience in servicing high-touch accounts.

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About The Company

22squared is a full-service independent agency in the U.S. We believe the most effective way to grow brands is through advocacy. We apply it across all media for clients as diverse as Publix Super Markets and Southeast Toyota Distributors.

Atlanta, Georgia, United States (Hybrid)

Atlanta, Georgia, United States (Hybrid)

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Atlanta, Georgia, United States (Hybrid)

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