Brand Designer

5 Months ago • 5 Years + • Design

Job Summary

Job Description

Luma is seeking a multi-disciplinary Brand Designer to develop and maintain its brand identity and communicate its story. The role involves shaping and defining the Luma brand across various platforms including product surfaces, social media, merchandise, marketing website, and launch campaigns. The designer will utilize graphic design, motion design, web design, and video production/editing skills, employing both traditional and generative AI tools to create visually compelling and impactful communications. Responsibilities include contributing to brand development across all channels, designing marketing sites, social media templates, merchandise, and collaborating on art direction for product-related communications and company facets.
Must have:
  • 5+ years experience in graphic design, motion design, web design, video production/editing
  • Experience with visual design systems across digital, physical, and social touchpoints
  • Experience with web design and editing tools like Framer
  • Experience collaborating with and leading specialists (motion designers, artists, developers, etc.)
  • Experience using generative AI tools for image, video, and sound generation
Good to have:
  • Contribute to brand development across product, marketing, enterprise, social, and internal channels.
  • Design marketing sites, social media templates, merchandise.
  • Evolve visual identity in collaboration with brand, marketing, and design teams.
  • Collaborate with product on art direction for product launches and in-App art.
  • Contribute to art direction for research, hiring, company, and API communications.
  • Develop templates for learning materials and onboarding.
  • Partner with external motion designers, artists, photographers, developers, writers, strategists, marketers, and agency partners.

Job Details

Luma is looking to hire a multi-disciplinary Brand Designer to develop and maintain the brand identity and communicate the story of Luma to the world. Alongside members of the design, marketing, product and research teams, you will help shape and define Luma's brand across product surfaces, social media, merchandise, marketing website, launch campaigns as well as other new channels.


You will use a combination of graphic design, motion design, web design and video production/editing skills across traditional and generative AI tools to communicate in visually compelling and impactful ways.


Roles & Responsibility

  • Contribute to brand development across product, marketing, enterprise, social, and internal channels.

  • Design marketing sites, social media templates, merchandise or anything that effectively helps elevate our brand and visual communication.

  • Evolve Luma's visual identity in collaboration with other members of the brand, marketing, and design teams

  • Collaborate with product on high level art direction for product related communication: product launch, in-App art etc

  • Contribute to art direction for our various facets of our company — research site, hiring, company, API etc

  • Develop templates, educational, and onboarding materials to help people learn how to use Luma's products and inspire them with new ways of using it

  • Partner with external motion designers, artists, photographers, developers, writers, strategists, marketers, and agency partners as needed

Requirements

  • 5+ years of experience in graphic design, motion design, web design and video production/editing skills

  • You have experience working with visual design systems across many digital, physical and social brand touch points

  • Experience with web design and editing tools like Framer

  • You have experience working closely with and leading other specialists like motion designers, artists, photographers, developers, writers, strategists, marketers, and external agency partners

  • Experience using generative AI tools for image, video and sound generation

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About The Company

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

Palo Alto, California, United States (Hybrid)

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