Business Performance Manager

14 Minutes ago • All levels

Job Summary

Job Description

As a Business Performance Manager at Toca Boca, you will drive strategic insights, forecasting, and optimization to inform product decisions and foster sustainable growth for a popular digital product for children worldwide. This role involves close collaboration with product teams to translate data into actionable insights, analyze player behavior, monitor product health, and identify opportunities across the AERMO funnel. You will own forecasting models for key performance indicators, lead performance reporting, and help the team interpret data effectively. Additionally, you will contribute to building data confidence within the team by coaching on metric interpretation and promoting a test-and-learn culture. Your work will support product prioritization, hypothesis testing, and shaping product direction by providing clarity to product teams.
Must have:
  • Drive strategic insights
  • Forecasting and optimization
  • Analyze player behavior
  • Monitor product health
  • Lead performance reporting
  • Build data confidence
  • Support product prioritization
Good to have:
  • Understanding of AERMO funnel
  • Collaborate with product teams
  • Interpret metrics and share best practices
  • Foster test-and-learn culture

Job Details

Would you like to help shape the commercial and behavioural success of a beloved digital product for kids around the world? As a Business Performance Manager at Toca Boca, you’ll drive strategic insights, forecasting, and optimisation that inform product decisions and help the team grow sustainably. This role combines analytical fluency, business acumen, and close collaboration with product teams to translate data into meaningful impact.

You’ll work cross-functionally to understand player behaviour, monitor product health, and identify opportunities across the AERMO funnel (Acquisition, Engagement, Retention, Monetisation, Operations).

What you’ll be doing

As a Business Performance Manager, you’ll be embedded in the product team, providing clear, actionable insight into how the game is performing and where to focus next.

You’ll own forecasting models for KPIs like ARPPU, conversion, and engagement, ensuring they reflect player behavior and market signals. You’ll lead performance reporting and help the team interpret what’s working and what’s not—always keeping player value and long-term sustainability in mind.

You'll also help build data confidence across the team, coaching others in interpreting metrics, sharing best practices, and fostering a healthy, test-and-learn culture.

Finally, you’ll work closely with Product Managers, LiveOps, and Production to support prioritisation, test hypotheses, and shape product direction. From analyzing event performance to proposing monetisation pacing strategies, your work will give product teams the clarity they need to move with confidence.

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About The Company

Toca Boca develops digital games that capture the power of play and that are filled with fun and silliness that kids around the world can instantly relate to. Since our first product launch in 2011, we have released 46 apps that have been downloaded more than 444 million times the world over, making us the No. 1 mobile-first kids brand in the App Store. Our products focus on sparking kids’ creativity and imagination, creating opportunities for open-ended play.

Stockholm, Stockholm County, Sweden (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

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