About the job

SummaryBy Outscal

Campaign Engineer with 3+ years of experience in marketing operations, proficient in Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze. Must have strong analytical skills, reporting abilities, and excellent communication for cross-functional collaboration.

The Email Campaign Manager (ECM) is responsible for designing and writing code, performing code reviews, developing technical documentation, and becoming a key contributor to their team and project. An ECM acts as a counselor in projects, ensuring that the team maintains high levels of technical knowledge, and builds and strengthens the relationship with the client. The ECM will work closely with clients, developers, system administrators, project managers, business analysts, and end users.


You will: 

  • You will: 

    • Own the campaign implementation, management and monitoring on campaign management platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze
    • Create segments using SQL and design complex multi-channel journeys that include dynamic content and trigger-based deployment
    • Monitor deployments & deliverability, troubleshoot and resolve issues in a timely manner
    • Confirm technical feasibility of desired new marketing programs/features
    • Work among agency, vendor, partner and client stakeholders to develop marketing campaigns from concept to execution
    • Work with the Marketing Sciences team to setup and track campaigns
    • Partner with Development team to productionalize code
    • Communicate with internal stakeholders regarding results, deliverables and statuses of programs and initiatives
    • Drive implementation process excellence

    You have: 

    • English Proficiency (B2+ reading, writing, and conversation)
    • Bachelors Degree. 
    • Minimum of 3+ years in campaign management marketing operations role
    • Proficient experience with providers such as Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze.
    • An acute analytical mind, strong reporting skills, razor-sharp attention to detail and accuracy
    • Excellent communication skills and experience working with cross functional teams both within and between organizations
    • Proven track record of taking ownership and driving results
    • Strong project management and customer relationship skills
    • Experience with HTML, CSS, SSJS, and personalization within Adobe Campaign a plus
    • Knowledge of SQL, and email marketing best practices. 

What We Offer

  • Maternity and parental leave extra days
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • End-of-year closure days (not deducted from vacation balance)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts
  • And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages. If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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