CEE Marketing Manager OTC

About the Role

This fantastic opportunity is embedded in CEE Business Unit Marketing team within OTC Category and reporting to CEE BU OTC Category Lead.

The Marketing Manager OTC for Business Unit CEE is responsible for creating the strategy, innovation pipeline and marketing plans for a Priority Brand of Voltaren for a set of markets in CEE.

In this role you will ensure that we make the right strategic choices for a Priority Brand/Brands in a set of markets to drive gross profit through effective resource allocation. You will manage a Non-Working Media budget to deliver the adopted/adapted assets across Consumer and Shopper for a Priority Brand/Brands in a set of markets, and leads CCAT approval for those assets with support from the LOC marketing team. You will also lead creation of Consumer and Shopper assets when no appropriate assets exist from the Category or Design Markets. A key part of the role will be influencing a number of key strategic partners including the cross-functional team and the LOC marketing teams to ensure buy-in to recommended strategies and plans.

Role Responsibilities

• Responsible for developing the strategy, innovation pipeline and plans for a Priority Brand/Brands across a set of markets, and supports the Category Lead in creating the OTC Category Strategy.
• Creates MAP 1 and MAP 2 with LOC input, and in partnership with the Area Expert and Digital teams. This includes recommending the appropriate investment levels to ensure Brand/Brands financial objectives are met in a set of markets.
• Leads effective portfolio prioritization and resource allocation for a Priority Brand/Brands across a set of markets to win in market
• Develops media strategy and plan for Consumer, Shopper and Expert for a set of markets in partnership with the Area Digital team, the Area Expert team, and with the LOC Customer teams.
• Briefs the Media Agency to create winning plans across all channels.
• Leads adoption/adaptation of relevant Priority Brand content across Consumer and Shopper from Category and Design markets. Leads CCAT approval of assets with support from the LOC marketing teams.
• Leads creation of assets across Consumer and Shopper for a Priority Brand for a set of markets when no appropriate assets are available from the Category or Design Markets. Leads CCAT approval of assets with support from the LOC marketing teams.
• Supports the OTC Category Lead to develop innovation strategy and leads innovation projects until in market launch
• Creates market sizing for innovation business cases with LOC input
• Identifies consumer and shopper insight gaps for a set of markets and develops plans to address gaps.
• Integrates consumer, shopper and expert insight from a set of markets into Brand/Brands strategies
• Leads plans deployment with LOC marketing and commercial teams.
• Participates in periodic reviews of Brand/Brands performance in a set of markets and collaborates with LOC marketing teams to identify and approve mitigating actions to deliver Brand/Brands financial commitments.
• Effectively influences a number of stakeholders to ensure buy-in to recommended strategies and plans.
• Engages and energizes internal and external stakeholders on the strategy, innovation and marketing plans for a set of Priority Brand/Brands in a set of markets.

Why you?

Basic Qualifications:

• Min Bachelor/Master Study (marketing, economics, management)
• Fluent English
• Extensive experience( 10 years+) in brand marketing within OTC Consumer Health categories( Pain, Respiratory, Digestive, Skin care, or similar) developing brand strategies and activation plans, inclusive of media management
• Experience managing a brand/set of brands across markets, a in multi-country set up
• Experience across commercial functions including either direct account management or category management or trade/customer marketing desirable
• Experience or strong understanding of shopper marketing
• Understanding of local trade across all channels, and consumer/shopper behaviour within each channel
• In-depth knowledge and understanding of local, national consumer and shopper trends and business environment factors.
• Proven expertise managing and motivating outside agencies and vendors
• Proven experience working across functions to create winning marketing strategies and plans.
• Strong influencing, communication and collaboration skills to drive buy-in to recommended strategies and plans both with senior audiences (e.g., General Managers, Area GM) and junior audiences (e.g., LOC Brand Managers)
• Strong analytical and strategic mindset

Haleon Expectations:

• Being bold in moving things forward, pragmatic in turning data into actions, brings outside in
• Drives growth:takes accountability for delivering results; pragmatically turns data into action; is bold in moving things forward.
• Deeply understands our consumers & customers: brings the outside in; is focused on the future; drives curiosity.
• Builds one ‘Haleon’: is purpose-driven; breaks down barriers; adapts style for positive impact.
• Motivates & unleashes potential: cares and includes; grows others; inspires others.

The role can be based in one of the CEE locations such as Poland/Warsaw, Czech Republic/Prague, Romania/Bucharest, Hungary/ Budapest or Athens/Greece and Bratislava/Slovakia.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

#Li-Hybrid

What we offer?

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of very flexible hybrid work and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.