Channel Cross-functional Manager, Communications
3 Months ago • All levels • $137,100 PA - $206,700 PA
Job Description
This role acts as a key integration and accountability point for Apple's communications initiatives supporting the Channel business unit, focusing on hardware products globally. The individual will define go-to-market communications strategies, collaborate with key partners, and ensure alignment. Responsibilities include the cross-functional creation and flawless delivery of creative content to inspire customers and drive global commerce. The role also involves evolving work processes and outputs by partnering with geo and business leads to understand drivers and identify new ways of working. The Channel Cross-functional Manager is a vital connector across teams, influencing and leading global communications initiatives like New Product Introductions and always-on campaigns, ensuring flawless delivery according to Apple standards.
Must Have:
- Integrate Channel work within Marcom and advocate across the company.
- Build relationships with Marcom, product marketing, and sales teams.
- Educate teams on the channel landscape and initiative significance.
- Develop strategic project plans and prioritize efforts.
- Track work, ensure flawless and on-time delivery.
- Provide oversight throughout the creative process.
- Own day-to-day responsibilities like status documents and deliverable trackers.
- Partner with geo and business leads for creative considerations.
- Identify new ways of working and evolve Marcom outputs.
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.\n\nThis role will act as a key point of integration and accountability for Apple’s communications initiatives supporting the Channel business unit, focused on hardware products, globally. This role will work to define go-to-market communications strategies, and collaborate and ensure alignment with key partners. This person is responsible for the cross-functional creation and flawless delivery of creative that inspires customers and propel’s Apple’s commerce globally. This role also works with key partners to evolve the work itself and how we make it.\n\nThe Channel Cross-functional Manager is a key connector across teams both within and outside of Marcom, and will influence and lead many key channel global comms initiatives including New Product Introductions (NPI), always-on comms, and geo-led comms initiatives. This role champions and advocates for channel work, integrates teams across the company and ensures that work is delivered flawlessly in accordance with Apple standards.\n\nResponsibilities include, but are not limited to:\n\n- Represent Channel and serve as an integrator for the work: Understand the goals of Channel within Marcom and advocate across the company. Proactively partner with all Marcom teams, product marketing and sales teams to build deep relationships that will enable you to educate teams on the channel landscape and significance of channel initiatives as well as ensure ongoing alignment of deliverables from brief to execution. \n\n- Define the Channel Roadmap and Strategy: Synthesize inputs and facilitate alignment on briefs, strategies and other Marcom creative deliverables. You will be responsible and accountable for developing strategic project plans, inputting to the channel roadmap and prioritizing efforts.\n\n- Ensure work is tracked, flawless, and on-time: Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery. Own day-to-day responsibilities which include status documents, Plan of Records, meeting invites and deliverable trackers to ensure detailed and timely project delivery.\n\n- Seek insights and evolve the work: Partner directly with geo and business leads to understand business and operational drivers to better inform creative considerations. Identify new ways of working and evolve marcom outputs as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve.\
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