Communications Brand and Performance Manager
Job Summary
Job Description
The Communications Brand and Performance Manager is a key leadership role focused on driving operational excellence, performance measurement, and business planning within the Brand & Communications function. This role involves developing performance frameworks, KPIs, and reporting mechanisms, while also contributing to strategic planning, budgeting, policy oversight, and business process improvements. Sitting at the intersection of strategy, analytics, and operations, this position supports the SVP of Brand & Communications, ensuring all communication activities are data-informed, future-focused, and aligned with organizational goals. The manager will act as a business process champion, ensuring efficient operations, adherence to policies, and continuous improvement.
Must have:
- Develop performance strategy and KPIs for Brand & Communications.
- Design measurement frameworks and dashboards.
- Translate insights into actionable recommendations.
- Manage strategic planning, budgeting, and forecasting.
- Oversee business operations and process improvement.
- Monitor policy and regulatory changes.
- Partner with SVP for operational and strategic support.
- Bachelor's degree in Business, Marketing, or Communications.
- 10+ years in performance measurement or communications operations.
- Expertise in analytics tools (Power BI, Tableau, etc.).
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills.
Good to have:
- MBA or advanced degree.
- Experience in a chief of staff role.
- Experience with policy monitoring.
- Experience in B2B or enterprise environments.
- Business management, budgeting, and operational governance experience.
- Managing strategic planning cycles and continuous improvement programs.
- Business acumen.
- Data analysis & KPI development.
- Strategic Planning and Forecasting.
- Process Design and optimization, documentation.
- Budget management.
- Executive communication and data storytelling.
12 skills required
Job Details
Brand and Communication Performance Manager is a critical leadership role responsible to drive operational excellence, performance measurement, and business planning across our Brand & Communications function.
This role will lead the development of performance frameworks, KPIs, and reporting—while also playing a critical. This role will lead the development of performance frameworks, KPIs, and reporting—while also playing a critical role in strategic planning, budgeting, policy oversight, and business process improvement.
Sitting at the intersection of strategy, analytics, and operations, this role will serve as the right hand to the SVP of Brand & Communications. He/she will ensure that all communication activities are data-informed, future-focused, and aligned with organizational goals. They will also act as the business process champion—ensuring the function runs efficiently, policies are followed, and continuous improvement is built into everything we do.
Primary Duties:
Performance Strategy & Insights
- Develop and lead a holistic performance strategy for the Brand & Communications team, aligning KPIs and reporting structures to business goals.
- Design measurement frameworks and dashboards across brand awareness, campaigns, content effectiveness, media, internal communications, and reputation.
- Translate insights into actionable recommendations that guide decision-making across the function.
Strategic Planning & Budgeting
- Own and manage the strategic planning process for Brand & Communications in collaboration with the SVP and functional leaders.
- Lead annual budgeting, forecasting, and resource planning—ensuring alignment with business priorities and ROI.
- Monitor and manage ongoing financial performance and budget adherence across the team.
- Business Operations & Process Leadership
- Serve as the operational lead for the Brand & Communications function—ensuring smooth execution, visibility, and consistency across business processes.
- Act as the business process champion: define, document, and continuously improve team workflows, governance, planning cycles, and reporting structures.
- Ensure key business processes are properly logged, monitored, and aligned to enterprise standards.
Policy & Regulatory Monitoring
- Track and manage internal and external policy and regulatory changes that may impact communications, brand reputation, or employee engagement efforts.
- Collaborate with Legal, Compliance, HR, and other departments to ensure communications align with governance requirements.
Executive Partnership & Special Projects
- Serve as a trusted advisor and thought partner to the SVP of Brand & Communications.
- Provide operational and strategic support to the SVP, including coordination of leadership presentations, cross-functional initiatives, and executive-level reporting.
- Step in to lead special projects, transformation efforts, or cross-functional workstreams as needed
Minimum Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or a related field. MBA or advanced degree preferred.
- 10+ years of experience in performance measurement, strategic planning, communications operations, or related roles—preferably in B2B or enterprise environments. Including:
- Business management, budgeting, and operational governance within marketing or communications functions.
- Expertise in building performance dashboards and using analytics tools (e.g., Power BI, Tableau, Google Analytics, Sprinklr, etc.).
- Managing strategic planning cycles, cross-functional processes, and continuous improvement programs.
- Experience in a chief of staff or similar support role is preferred
Knowledge, Skills, and Abilities
- Deep understanding of communications processes, channels, and regulatory considerations (experience with policy monitoring is a plus).
- Proven ability to operate at both strategic and tactical levels with executive presence.
- Strong project management, documentation, and organizational skills.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and senior leadership.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- Strategic thinking and planning
- Business acumen
- Data analysis & KPI development
- Strategic Planning and Forecasting
- Process Design and optimization, documentation
- Budget management
- Executive communication and data story telling
Domestic Travel – 10%
International Travel – 15%
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