Content Manager

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

The Content Manager will own two key areas for the Ontario market:

1. On-site communications and Visuals – ensuring that all site content, both customer-facing and functional is localized, campaign-aligned, and optimized for engagement and clarity.

2. CRM communications and Support – creating and maintaining high-quality customer messaging across email, SMS, and push channels, plus supporting the CRM Manager with campaign administration and coordination tasks.

This role requires a balance of copywriting skill, content management expertise, and cross-departmental coordination. You will act as the English subject matter expert, ensuring every message and visual is clear, concise, customer-first, and relevant to the Canadian market.

As a content manager, you will:

Own On-Site Communications and Visuals

• Take full ownership of all Ontario market on-site content, ensuring localization, relevance, and customer-first messaging.
• Work closely with Content HQ team to maintain and update content across content databases and tools (Sportsbook platform, Localisation platform, Content Management System, etc.);
• Write, edit, and proof on-site copy (banners, promotions, game descriptions) with clarity and brand alignment.
• Liaise with Trading and Gaming teams to prioritize banners, games, and content sections based on campaign relevance and customer impact.
• Collaborate with CRM, Performance and other key stakeholders to ensure on-site campaigns align with broader local and global brand activity, creating performance assets and CRM/on-site assets as needed.
• Partner with SEO to review and localize articles for the Canadian audience.
• Monitor competitor sites to identify new opportunities and best practices.
• Use data and analytics to guide on-site placements and content decisions.

Own CRM Communications and Support

• Write and proof CRM copy for email, SMS, and push notifications, ensuring clarity, compliance, and customer focus.
• Support the CRM Manager with administrative campaign tasks, such as:
• Creating CMS articles for sportsbook missions or calendar offers.
• Drafting and updating terms & conditions pages.
• Raising JIRA tickets for creative requests and campaign delivery.
• Liaising between departments to gather information or resolve content-related queries.
• Raising and tracking tickets for customer-facing issues related to CRM campaigns.
• Ensure CRM creatives are aligned with campaign visuals and messaging.

What You Will Bring:

• Excellent command of English (native or near-native), with proven ability to write clear, concise, and engaging customer-facing content. Attention to detail is non-negotiable.
• Minimum 3 years’ proven experience in content management and/or customer-facing communications (e.g., marketing, CRM, or editorial), with a track record of writing clear, engaging, and customer-first content and optimizing digital touchpoints for clarity and conversion.
• Experience in a regulated industry (e.g., online gaming, fintech, financial services) strongly preferred.
• Familiarity with the Ontario market or Canadian audience is an advantage; knowledge of American sports is a plus but not essential.
• Hands-on experience with content management systems (CMS) and working knowledge of SEO best practices.
• Ability to interpret data to guide content prioritization and effectiveness.
• Strong organizational skills and the ability to manage multiple priorities across departments.
• Proactive problem-solving skills and willingness to take ownership of tasks.
• Growth mindset and eagerness to learn.
• Comfortable working in a fast-paced environment and occasionally during Canadian hours (2–3 days/week).