Copy Manager

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over a million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Copy Manager

REPORTS TO: Sr. Director of Brand Marketing

LOCATION: US - Remote

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.

Birdy Grey is looking for a Copy Manager to join our team and help fuel our brand narrative through content. You will report into the Sr. Director of Brand Marketing and will partner closely with our Brand, Marketing, and Creative teams, while also working cross-functionally with Merch & Planning and Web Ops teams. In this role, you will lead the ideation and execution of all copy and content for our owned channels, primarily email marketing and website, along with support for our social channels as needed. We’re looking for someone who is passionate and understands what makes customers want to follow and engage with a brand.

SCOPE OF RESPONSIBILITIES

• Develop copy that reflects the brand’s personality, voice, and positioning—whether that’s a bridal trend for an email or a product description for the latest bridesmaid dress.
• Create, copy edit, and proofread website PDP and collection page copy to ensure accurate spelling, grammar, formatting, and clarity.
• Check all assets to ensure accurate product copy while working cross-functionally with merch & production.
• Ideate content for Birdy Grey’s email marketing calendar and effectively communicate/lead meetings with cross-functional teams.
• Develop messaging for all new 360 product launch campaigns and key initiatives, including copywriting and editing.
• Vary language and tone of messages based on product, medium, target audience and desired consumer behavior.
• Provide expertise to all marketing, brand, and business partners to ensure that messaging meets project and business objectives.
• Work with marketing and merchandising to craft copy for promotional, seasonal and marketing emails and SMS.
• Create pithy, compelling copy for search ads and sponsored ads while working closely with the Digital Marketing team.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• Minimum 5+ years copywriting experience in editorial, fashion, bridal, ecommerce, retail, or advertising.
• Passion for copywriting, language, user experience, creative direction, and editorial storytelling.
• Experience with marketing copy and crafting SEO-friendly website copy.
• Excellent verbal and written communication.
• Proficient in both short- and long-form copywriting (must have writing clips to show both forms).
• Strong ability to multitask, hyper organized, and can work efficiently without sacrificing attention to detail.
• Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.
• Deep understanding of customers' needs, the “why” of a product, and the competitive landscape.
• Professional level of computer competency, proficiency with Word, Google Suite, experience with database tools, and knowledge of Internet technology.
• Up-to-date knowledge of retail, marketing, and fashion editorial trends.

NICE TO HAVES:

• Start-up experience
• Interest in bridal and fashion

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.