Creative Production Specialist

Skill required: Marketing Operations - Digital Asset Management (DAM)

Designation: Creative Production Specialist

Qualifications: Any Graduation

Years of Experience: 7 to 11 years

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets

What are we looking for?

• Partners with marketing, ecommerce, creative, and brand leads to ensure content consistency across regions and channels.
• Participates in client governance, performance reviews, and optimization discussions.
• Identifies operational bottlenecks and recommends automation or process improvements.
• Ensures compliance with client policies, legal usage rights, and archival rules.
• 8+ years of experience in content operations or digital asset management, with at least 2–3 years in a lead or supervisory role.
• Hands-on experience with enterprise DAM platforms (e.g., Adobe AEM Assets, Aprimo, Bynder, Widen, Webdam, or Tenovos).
• Strong understanding of metadata frameworks, asset tagging, taxonomy, content governance, and digital rights management.
• Familiarity with creative workflows and formats (e.g., PSD, AI, INDD, JPG, MP4, PDF).
• Experience working with PIM systems, syndication tools, or CMS platforms is a plus.
• Excellent project management, stakeholder engagement, and reporting skills.
• Ability to manage high-volume global operations while ensuring attention to detail and SLA adherence.

Roles and Responsibilities:

• Lead the operational management of enterprise DAM platforms (e.g., Adobe AEM, Bynder, Aprimo, Webdam, Tenovos, etc.).
• Manage the lifecycle of digital assets – including uploading, version control, tagging, archival, rights management, and expiry.
• Define and maintain taxonomy, metadata schemas, tagging standards, and asset classification frameworks.
• Collaborate with content creators, creative teams, and marketing stakeholders to ensure accurate ingestion and retrieval of assets.
• Implement governance protocols and usage policies across regions, business units, and channels.
• Track asset usage metrics, audit logs, and KPIs to ensure content hygiene, compliance, and discoverability.
• Drive integration between DAM and connected systems such as PIM, CMS, syndication tools, and creative workflows.
• Manage and mentor a team of librarians, providing guidance on processes, performance, and workload prioritization.
• Coordinate with IT, automation, and transformation teams for system upgrades, automation opportunities, and new feature rollouts.
• Provide training to internal teams and external users on DAM best practices and system use.

Qualification

Any Graduation

Additional Information

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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