Digital Demand Specialist
Job Summary
Job Description
Dun & Bradstreet is seeking a Digital Demand Manager to develop and implement digital marketing strategies in the DACH market. The role involves managing search and display campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive brand awareness, lead generation, and online engagement. The candidate will be responsible for analyzing keyword trends, tracking campaign performance using various tools, and ensuring compliance with regulations. This hybrid position requires a strategic thinker with strong analytical, project management, and optimization skills in digital marketing.
Must have:
- 1+ year experience in digital marketing
- Successful campaign management track record
- Fluent in German and English
- Expertise in SA360, CM360, Google Ads, LinkedIn Ads
- Google Analytics and CRM/marketing automation tool experience
- Strong understanding of SEO, SEM, content marketing, social media
- Experience with smart bidding strategies
- Excellent analytical and data interpretation skills
- Strong project management and multitasking skills
- Creative thinking and passion for digital trends
8 skills required
Job Details
Why We Work at Dun & Bradstreet
Dun & Bradstreet combines global data and local expertise to help clients make smarter decisions. With 6,000+ people in 31 countries, we are a team of diverse thinkers and problem solvers who all share a common curiosity: to find new ways to turn data into value. If you share this curiosity and want to be part of a future-ready company, come join us! Learn more at dnb.com/careers.
About the Role
The Digital Demand Manager is responsible for developing, implementing, and managing our digital marketing strategy in the DACH market. You’ll plan and actively manage search and display campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms. Your goals will focus on driving brand awareness, generating leads, and increasing online engagement. This role requires a strategic thinker with a strong understanding of digital marketing trends and tools, excellent project management skills, and the ability to analyze and optimize marketing campaigns.
This is a hybrid role (3 days / week in Budapest Office)
Responsibilities:
- Develop and execute a comprehensive digital marketing strategy aligned with business goals across SEO, PPC, social media, and content marketing
- Manage and optimize digital advertising campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other channels
- Analyze keyword trends to identify opportunities to increase content visibility
- Track, analyze, and report on campaign performance using tools like Google Looker Studio, Google Analytics, Marketo, Salesforce, and Tableau
- Ensure all digital marketing activities comply with relevant regulations and best practices
Your profile:
- 1 year + experience in digital marketing with a strong track record of successful campaigns management
- Fluent in German and English
- Expertise in digital tools and platforms such as SA360, CM360, Google Ads, LinkedIn Ads, Google Analytics, and CRM/marketing automation tools
- Strong understanding of SEO, SEM, content marketing, and social media
- Experience with smart bidding strategies
- Excellent analytical skills and ability to interpret data to support decisions
- Strong project management and multitasking skills
- Creative thinker with a passion for digital trends and innovation
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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