Digital Marketing Manager (Social Marketing Focus)
Job Summary
Job Description
The Digital Marketing Manager will develop and execute marketing campaigns across social media and other paid digital advertising channels, supporting different brands in the Legal division. This role involves developing social media strategies, managing paid advertising campaigns, and analyzing performance. The role requires collaboration with product and operations teams. This role is based in El Segundo HQ, requires managing high-value, multi-channel programs designed to help attorneys grow their practices. This role reports to the Head of Digital Marketing.
Must have:
- Develop and execute social media campaigns across various platforms.
- Manage paid campaigns across social media and digital platforms.
- Monitor and analyze digital campaign performance.
Perks:
- Health insurance options such as medical, dental, and vision coverage
- 401(k) retirement savings plan with a company match
- Paid time off (PTO), paid holidays
4 skills required
Job Details
Digital Marketing Manager (Social Marketing Focus)
Location: Los Angeles- (El Segundo)
Job Summary:
Internet Brands is seeking a strategic and creative Digital Marketing Manager with a strong focus on social media marketing. This role will be responsible for developing and executing marketing campaigns across social media and other paid digital advertising channels, supporting different brands in our Legal division.
About Us:
Internet Brands is a vertically focused company with core expertise in Automotive, Health, Legal, and Home/Travel. Our integrated digital approach empowers businesses and consumers through innovative solutions. Our portfolio includes iconic brands like CarsDirect, WebMD, NOLO, and more. Based in Los Angeles, California, we’re seeking a dynamic Campaign Manager to join our Legal Vertical and lead impactful, multi-channel marketing initiatives designed to help attorneys grow their practices.
The Role: The Campaign Manager will be the cornerstone of our digital marketing efforts for our Legal Growth Engine (LGE) product, overseeing high-value, multi-channel programs that drive reputation management, visibility, and case conversion growth for our clients. This analytical, quantitative role requires someone who can execute with precision while managing people and processes effectively. You’ll work cross-functionally with Product, Customer Operations, and Marketing teams to ensure campaigns meet performance goals, budgets are optimized, and margins are maintained. Confident communication skills are key, as you’ll engage directly with customers when necessary. This role reports to the Head of Digital Marketing and is based in our El Segundo HQ
Key Responsibilities:
- Social Media Strategy & Management: Develop and execute engaging social media campaigns across platforms like Meta, TikTok, and other small social media platforms.
- Creative Strategy: help with ad creative strategy and reporting on creative performance.
- Paid Digital Advertising: Manage other paid campaigns across social media and digital platforms to drive new customer acquisition.
- Performance Tracking: Monitor and analyze digital campaign performance, providing insights and recommendations for continuous improvement.
- Collaboration & Leadership: Work closely with product and operations teams to ensure cohesive digital marketing efforts.
- Industry Trends & Innovation: Stay updated on digital marketing trends, social media algorithms, and emerging technologies to maintain a competitive edge.
Qualifications & Skills:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing with a strong emphasis on social media marketing.
- Proficiency in social media management tools, paid advertising platforms, and digital content creation.
- Strong analytical skills with the ability to interpret data and optimize marketing strategies.
- Excellent communication and creative thinking skills.
- Ability to manage multiple projects and work in a fast-paced environment
If you’re passionate about digital marketing and love social media, we want to hear from you!
Why Join Us? At Internet Brands, you’ll be part of a fast-paced, innovative team that’s transforming the digital marketing landscape in the legal sector. We offer competitive compensation, professional growth opportunities, and the chance to make a meaningful impact by helping attorneys grow their practices.
We carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range that starts at $75K- $100K and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly owned affiliates are an equal opportunity employer. Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra
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