Digital Marketing Specialist (m/f/d)

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.

We're looking for a Digital Marketing Specialist

with a creative mindset and strong business acumen, specialized in digital marketing

with a focus on partner engagement

and the creation of business-driven marketing content and assets.

This role will play a key part in designing and managing digital assets that strengthen collaboration with partners, marketing, and sales teams—driving joint growth and increasing brand visibility across multiple channels.

Key Responsibilities:

• Develop creative concepts for digital marketing campaigns that drive measurable business impact.
• Lead co-marketing initiatives and content creation with our partner network, working closely with sales, channel, and product teams to generate business opportunities.
• Translate marketing strategies into clear, actionable briefs for creative and production teams, with a strong focus on results.
• Identify and propose new digital formats to boost visibility and engagement.
• Ensure all content reflects the brand’s value proposition and aligns with business priorities and partner needs.
• Design and implement reusable marketing kits and content that partners can easily adapt to accelerate their go-to-market efforts.
• Create visual content (carousels, reels, videos, infographics, copywriting, etc.) tailored to business marketing activities.
• Maintain visual and narrative consistency across all digital touchpoints—internal, partner-facing, and customer-facing.

Performance, Optimization & Growth:

• Track and analyze the performance of content and co-marketing initiatives (engagement, conversion, business impact).
• Apply agile methodologies (A/B testing, growth hacking) to continuously optimize campaign and content effectiveness.
• Stay ahead of digital trends and tools to keep the brand and partner value proposition innovative and competitive.

What We’re Looking For:

• 3–5 years of experience in similar roles.
• Proven experience working with business partners, co-marketing, and creating marketing initiatives with a strong business focus.
• Proficiency in marketing automation and CRM tools.
• Ability to blend creative thinking with strategic vision and a results-driven mindset.
• Advanced skills in design tools (Canva, Adobe Suite, Figma) and content analytics (Hotjar, Google Analytics, etc.).
• Experience in video marketing production and content creation for emerging platforms (TikTok, Instagram, YouTube Shorts).
• Strong ability to tailor messaging and content to local markets and partner networks.
• Excellent collaboration skills with sales, product, and channel teams to align marketing and business goals.
• Team player with a collaborative mindset and a hands-on approach—comfortable rolling up your sleeves to get things done.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.