Digital Strategy Projects and Insights Manager - US

Imagine what you could do here. The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it! As a Digital Strategy Projects and Insights Manager in our U.S. channel team, you will be at the intersection of data-driven decision making and innovative digital initiatives. Your mission is to uncover insights that optimize digital performance, drive conversion, and deliver exceptional customer experiences across Apple’s reseller partner ecosystem. In addition to generating digital insights, you will lead special digital projects—from implementing growth strategies to piloting AI-driven capabilities—that expand Apple’s reach and set new standards in online retail excellence.

Data Analysis & Performance Optimization

• Analyze partner site metrics to identify trends, gaps, and growth opportunities across traffic, engagement, and conversion.
• Work collaboratively with Stakeholders to inform on performance dashboards to track key performance indicators, campaign effectiveness, and return on investment for digital initiatives.
• Provide actionable insights that influence merchandising, campaign strategies, and digital customer experience.
• Translate data findings into clear recommendations for internal and external partners.

Special Digital Projects

• Lead or contribute to high-impact projects, including marketing-driven growth strategies, AI-enabled digital solutions, New Product Introductions, and innovative merchandising programs.
• Partner with WW and regional teams to test, scale, and operationalize new digital capabilities.
• Identify emerging tools, trends, and technologies to enhance Apple’s digital retail presence.

Cross-functional Partnership & Enablement

• Collaborate with Channel Sales, Marketing, and e-commerce teams to align digital strategies with business priorities.
• Conduct partner capability assessments and deploy digital maturity frameworks.
• Share best practices and playbooks tailored to the U.S. market.

• Minimum 8+ years of proven experience in digital account management, e-commerce, CX or digital marketing.
• Strong analytical skills with the ability to extract, interpret, and communicate insights from complex datasets.
• Familiarity with analytics tools (e.g., Tableau, Ascent, SimilarWeb, Stackline, Adobe and Google Analytics) and A/B testing methodologies.
• Experience managing cross-functional projects, ideally involving marketing innovation, AI, or emerging digital technologies.
• Ability to balance detail orientation with big-picture thinking in a fast-paced, high-standard environment.

• Subject matter expertise in digital marketing including SEO, Paid Search, CRM, and On-Site display advertising campaigns
• Comfortable with ambiguity and can be accountable for results without direct control - orchestrating across teams to build and manage complex projects and influence all levels of leadership
• Knowledge of the latest trends and technologies in digital-first, omni-channel campaigns
• Excellent project management skills, including work prioritization and planning
• Bachelor’s degree or equivalent experience

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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