Director, Demand Generation

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Why join Coupa? 🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. 🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. 🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.  Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.  The Impact of a Director, Demand Generation to Coupa: As we continue to grow, we are seeking a highly skilled and experienced Director, Demand Generation to join our team. In this role, you will help set the foundation for the future of demand at Coupa. You will lead the development and execution of integrated demand strategies that align marketing, sales, and partner efforts for your responsible region. The goal is to ensure healthy pipeline, accelerate lead-to-deal conversion, and drive revenue growth through seamless coordination across the business. What You'll Do:

• Lead regional demand planning, coordination, and analysis to ensure a healthy, predictable pipeline of qualified opportunities.
• Collaborate with Sales, Marketing, Alliances, and other teams to create integrated demand plans aligned with business goals.
• Develop and execute targeted sales plays and outreach cadences based on business needs and market insights.
• Monitor market trends, customer behavior, and the competitive landscape to inform demand strategies and planning.
• Track performance against pipeline health metrics, host Demand Boards, and provide proactive insights on forecasting and execution.
• Drive continuous improvement and foster a collaborative culture across the demand ecosystem to optimize processes and tools.

What You Will Bring to Coupa:

• 10+ years of experience in B2B demand generation or related roles, ideally with large technology companies; MBA or equivalent degree preferred.
• Strong analytical and problem-solving skills with the ability to interpret complex data and translate insights into strategic, value-driven decisions.
• Proven track record in developing and executing effective demand management strategies in fast-paced, dynamic environments.
• Excellent communication, collaboration, and interpersonal skills with the ability to build strong cross-functional relationships.
• Demonstrated leadership capabilities with a passion for continuous improvement, innovation, and team motivation.
• Strong business and financial acumen with the ability to align processes to broader business goals.

#LI-REMOTE #LI-MH2 Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.  Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.