Director, Growth Marketing
Job Summary
Job Description
We are looking for a strategic and execution-oriented Director of Growth Marketing to lead Alation’s digital demand engine. This is a high-impact leadership role, reporting directly to the Chief Marketing and Strategy Officer and sitting on the CMO’s leadership team. You’ll collaborate across marketing, sales, and product to drive efficient pipeline growth that converts to revenue. The role involves owning paid media and digital performance, driving data-driven growth, partnering cross-functionally, managing budgets, and building the growth marketing function.
Must have:
- Oversee high-performing campaigns across paid search, paid social, display, and retargeting to achieve customer acquisition and funnel conversion goals.
- Continuously test and optimize acquisition efforts through audience segmentation, A/B testing, and conversion rate optimization.
- Analyze campaign performance leveraging insights to improve targeting, engagement, messaging, and ROI.
- Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership.
- Collaborate closely with product marketing, content, regional marketing and operations to align strategies, messaging, and execution across the buyer journey.
- Strategically allocate and manage campaign budgets to maximize performance, efficiency, and revenue impact.
- Hire, develop, and lead a high-performing growth team, including demand generation and paid acquisition.
Perks:
- Drive company-defining decisions through data-driven insights and strategic recommendations
- Accelerated career trajectory with opportunities to expand responsibilities as the company scales
- Work across multiple business functions to develop a holistic understanding of how a high-growth tech company operates
- Help shape the future of data intelligence and AI in enterprise environments
- Join a collaborative environment that combines the intellectual rigor of consulting with the agility of a technology innovator
- High-growth, collaborative environment with diverse and inclusive teams
- Continuous learning, enrichment and development opportunities
- Competitive pay and health offerings including commuter benefits
- Flexible time off to relax and recharge
7 skills required
Job Details
Job Description:
We are looking for a strategic and execution-oriented Director of Growth Marketing to lead Alation’s digital demand engine. This is a high-impact leadership role, reporting directly to the Chief Marketing and Strategy Officer and sitting on the CMO’s leadership team. You’ll collaborate across marketing, sales, and product to drive efficient pipeline growth that converts to revenue. One more thing...We work in a hybrid model—you’ll join us in our Redwood City office to collaborate, connect, and enjoy a team atmosphere!
What You'll Do
- Own Paid Media & Digital Performance: Oversee high-performing campaigns across paid search, paid social, display, and retargeting to achieve customer acquisition and funnel conversion goals. Continuously test and optimize acquisition efforts through audience segmentation, A/B testing, and conversion rate optimization.
- Drive Data-Driven Growth: Analyze campaign performance leveraging insights to improve targeting, engagement, messaging, and ROI. Own performance reporting, regularly presenting results, insights, and recommendations to executive leadership.
- Partner Cross-Functionally: Collaborate closely with product marketing, content, regional marketing and operations to align strategies, messaging, and execution across the buyer journey.
- Manage Budget & Resources: Strategically allocate and manage campaign budgets to maximize performance, efficiency, and revenue impact.
- Build the Growth Marketing Function: Hire, develop, and lead a high-performing growth team, including demand generation and paid acquisition.
Your Background
- 8+ years of B2B SaaS marketing experience with a focus on growth, demand generation, or digital acquisition in enterprise sales-led environments.
- Proven success driving pipeline and revenue in companies scaling from $50M–$250M+ ARR.
- Deep expertise in digital channels (SEM, paid social, display), performance analytics, CAC/LTV modeling, and marketing funnel optimization.
- Strong analytical skills with experience across Martech/CRM platforms (e.g. Salesforce, Marketo, Google Analytics, 6sense).
- A collaborative, entrepreneurial mindset and experience working cross-functionally across sales, product, and marketing.
- Experience hiring and developing high-performing growth or demand gen teams.
Why You'll Love Working Here
- Impact: Drive company-defining decisions through data-driven insights and strategic recommendations
- Growth: Accelerated career trajectory with opportunities to expand responsibilities as the company scales
- Scope: Work across multiple business functions to develop a holistic understanding of how a high-growth tech company operates
- Innovation: Help shape the future of data intelligence and AI in enterprise environments
- Culture: Join a collaborative environment that combines the intellectual rigor of consulting with the agility of a technology innovator
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About The Company
Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.
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