Director, Marketing Analytics

Summary

What You'll Do

The Director of Marketing Analytics will be responsible for developing and creating a marketing analytics strategy and function that provides market research and analysis to drive smarter and more informed business decisions to improve overall business strategy. The role will collaborate with our Marketing leadership, Commercial Strategy and Product teams to lead the development of in-house analytical tools and processes. This position requires a deep understanding of marketing technology, customer surveys and segmentation, data analytics and modeling.

Job Requirements

• Build the Marketing Analytics team and define the roadmap for marketing analytics and tools

• Deliver actionable insights based on quantitative analysis in line with industry best practices

• Provides the strategic leadership, collaborative coordination, and creative problem solving to mentor and manage a successful team

• Develop and lead analytics on market conditions driving product sales

• Develop metrics to measure effectiveness of campaigns, channel performance and customer sentiment

• Lead global customer surveys and other measurements of customer satisfaction

• Lead team in the utilization and optimization of data analysis

What We're Looking For

• Bachelor’s Degree

• 8+ years experience in Marketing Analytics

• 4+ years leading a Market Analytics function

• 5+ years of experience with analytic techniques, statistical modeling, and web analytics

• Experience working in Customer Experience and/or Voice of Customer roles prior, including surveying a customer base for feedback

• Proficiency with BI reporting & Tableau (in addition to other similar programs and platforms)

• Strong technical skills, including database tools and programming languages (e.g. SQL, Python, R)

• Demonstrated ability presenting to leadership on a global scale

• Excellent and proven project management skills

• Meet challenges consistently and confidently with energy and drive

• Possess high integrity and exceptional work ethic. Fosters mutual trust and respect, and is an excellent team player

• Able to work effectively in a highly complex matrix environment, with a proven ability to influence without formal authority and achieve results through people

• Understand the link between excellence in data acquisition/warehousing/insights, and how to leverage this as a competitive advantage in the marketplace

• Strong interpersonal and relationship-building skills

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V

• World Leader in Gaming Entertainment

• Robust benefits package

• Global career opportunities

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations