Director Marketing, Consumer Fintech
Job Summary
Job Description
As a Director Marketing for a B2C Consumer Fintech Product, you will collaborate with Bhavin and his leadership team to drive the vision, strategy, and execution of marketing and customer acquisition in the United States and India. You will own customer acquisition funnels by leveraging performance marketing, product-led growth, and partnerships. This role involves complete ownership of a multi-channel growth strategy focused on driving awareness, adoption, and retention. Key responsibilities include executing paid acquisition campaigns, optimizing product-led growth loops, driving engagement through lifecycle marketing, scaling organic and content-led growth, identifying strategic partnerships, growing community presence, designing influencer campaigns, developing brand identity, and building a high-performing marketing team. You will also manage analytics dashboards and the marketing tech stack, ensuring clear performance insights and experimentation-led execution.
Must have:
- Deep knowledge of unit economics, CAC/LTV, cohort analysis, and funnel optimization.
- Strong storytelling skills combined with a creative, growth-oriented mindset.
- Experience owning multi-channel customer acquisition strategies at scale.
- Experience managing end-to-end marketing operations in a startup or fast-paced environment.
Good to have:
- Deep understanding of financial products and digital distribution channels.
- Track record of success with PLG, Performance marketing, Content marketing and social/creator-led acquisition.
- Hands-on familiarity with the tool chain (e.g., Mixpanel, Google Analytics, SEMRush etc).
- Excellent interpersonal and communication skills.
- Academic combination of Engineering and Marketing degrees.
7 skills required
Job Details
About Bhavin
Bhavin Turakhia is a serial entrepreneur and has founded multiple successful companies. His companies are unique in several ways - (1) all bootstrapped and self-funded (2) with an intense Focus on profitability (3) delivering High ROCE (4) serving Global Markets (6) in Enduring Categories (7) with Majority stake still owned by Bhavin.
About the Companies
Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. Its flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. Zeta has raised $400 million at a $2 billion valuation from Softbank, UHG, Mastercard, and other investors.
Titan is the first customer-centric email suite created specifically for professionals and small business owners, with features designed to enable deeper, more meaningful relationships with customers. Available through leading web hosts, site builders, and domain registrars, Titan provides dynamic tools needed to effectively build customer relationships over email. In 2021, Titan received a $30M investment from WordPress, valuing Titan at $300M.
Radix is one of the world's largest domain registries; and the owner of the most premium Top Level Domain extensions including .store, .inline, .tech, .online, .website, .site, .space etc. Radix is profitable, lean and was valued at over $900 million.
(Note: The above is not a complete list)
About the Role
Job Location: Bangalore, India
As a Director Marketing, Bhavin’s Office, you will work closely with him, and his Leadership team, on driving the vision, strategy, and execution of marketing and acquisition for a B2C Consumer Fintech Product in United States and India.
You will own customer acquisition funnels - leveraging performance marketing, product-led growth, and partnerships.
- The role involves complete ownership of a multi-channel growth strategy to drive awareness, adoption, and retention in United States and India.
- Growth & Performance Marketing - Execute paid acquisition campaigns across SEM, App Store, Social and programmatic platforms at optimal LTV/CAC through full-funnel performance optimization, including attribution, A/B testing, and creative iteration.
- Product Led Growth / Viral - Partner with product teams to build and optimize in-product growth loops
- Lifecycle Marketing - Drive engagement through push/email/personalized triggers
- Organic & Content-Led Growth - Scale SEO, ASO and content marketing through blogs, video explainers, long-tail financial education, social media marketing and storytelling.
- Business Development & Partnerships - Identify, negotiate, and manage strategic BD partnerships that drive user acquisition
- Community - Grow an owned community presence on relevant forums and social media.
- Influencer Marketing - Design and run scalable influencer campaigns across YouTube, Instagram, TikTok
- Brand & Communications - Develop a unique brand voice and visual identity. Lead PR, podcast sponsorships, industry thought leadership, and narrative development. Manage testimonials, reviews, and user advocacy content.
- Team Building & Leadership - Build, hire, and retain a high-performing marketing team across relevant key functions
- Data & Tooling - Own analytics dashboards and marketing tech stack, delivering clear performance insights and experimentation-led execution. Collaborate with Product/Data/Engineering teams on instrumentation, user segmentation, and event tracking.
- Deep knowledge of unit economics, CAC/LTV, cohort analysis, and funnel optimization.
- Deep understanding of financial products and digital distribution channels
- Track record of success with PLG, Performance marketing, Content marketing and social/creator-led acquisition.
- Hands-on familiarity with the tool chain (eg Mixpanel, Google Analytics, SEMRush etc)
- Strong storytelling skills combined with a creative, growth-oriented mindset.
- Excellent interpersonal and communication skills
- 8–12 years in B2C marketing with at least 3–5 years in senior leadership roles in fintech, consumer apps, or marketplaces.
- Academic combination of Engineering and Marketing degrees
- Experience owning multi-channel customer acquisition strategies at scale.
- Experience managing end-to-end marketing operations in a startup or fast-paced environment.
Equal Opportunity
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success
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