Growth Marketing Senior Manager, Direct Mail

Kin is redesigning insurance to be smarter, faster, and centered on the customer. We use intelligent pricing, offer seamless bundling, and make every step (from purchasing, servicing to claims) simple and friction-free, especially in the places traditional insurers often ignore.

We empower people to protect what matters most, starting with their homes and expanding to all they value, in a world where climate risks, rising costs, and outdated systems leave too many behind. Our approach has fostered amazing growth, attracted marquee investors, and earned us accolades, including being named to:

• Built In Chicago's Best Places to Work, Midsize Companies (2021-2025).
• Forbes' America's Best Startup Employers (2021- 2024, Ranked #37 in 2024).
• Inc. 5000 Fastest-Growing Private Companies.
• Forbes’ Fintech 50.

Simply put, our people are what make us great – we need forward-thinking, inspired game-changers like you to join us in our mission.

So, what’s the role?

We're looking for a highly motivated and experienced Growth Marketing Senior Manager to lead our direct mail strategy and execution. This role will be responsible for developing, executing, and optimizing our direct mail program to drive new customer acquisition and engagement, with a focus on optimizing our strategy to maximize the opportunity created by internally-developed demand modeling for our potential customer base. The ideal candidate will have a proven track record of growing a direct mail channel, experience working with internal analytics teams to develop direct mail targeting & tactics, and prior people management experience with a passion for managing and developing internal talent.

A day in the life could include:

• Develop and execute a comprehensive direct mail strategy to drive new customer acquisition and brand awareness.
• Manage end-to-end campaign execution, including audience segmentation, creative development, print production, postage, and performance tracking.
• Collaborate with internal teams (e.g., creative, analytics, product) to ensure seamless campaign execution, measurement, and consistent brand messaging.
• Manage and support the professional growth and development of one direct report, fostering a collaborative and high-performing environment.
• Integrating direct mail execution into our broader marketing strategy, optimizing frequency and creative selection to fit within omnichannel top and mid-funnel campaigns.
• Organize the monitoring and analysis of campaign performance, providing regular reports and actionable insights to optimize spend and improve ROI in conjunction with our internal analytics team and external vendors.
• Conduct A/B testing on variables like copy, creative, formats, and list segments to continuously refine strategies and improve campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging technologies in direct mail and offline marketing.
• Manage relationships with external agencies, printers, and list brokers as needed.
• Manage and optimize budgets for all assigned direct mail campaigns.

I’ve got the skills… but do I have the necessary ones?

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in growth marketing, with a strong focus on direct mail.
• Demonstrated experience in managing and optimizing direct mail campaigns for customer acquisition and retention.
• Experience managing monthly budgets of $500K+.
• Proven ability to drive customer acquisition and awareness through direct mail.
• Strong analytical skills and a data-driven approach to direct mail marketing.
• Proficiency in marketing analytics platforms and direct mail tracking tools.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a passion for innovation and continuous improvement

Oh, and don’t worry, we’ve got you covered!

We offer a comprehensive benefits program, allowing you to choose the benefits that are best for you and your family including: Medical, Dental, Vision, Life Insurance and Disability Insurance options, an Employee Assistance Program, as well as elective voluntary benefits such as accident insurance, hospital indemnity, critical illness, legal assistance and pet insurance.

• In addition to these benefits, we also are excited to offer the following:
• Competitive salary and equity
• 401K with a company match of up to 4%
• Flexible PTO for exempt employees, along with 8 company-observed holidays
• A paid parental leave program that provides 100% salary continuation of up to 14 weeks for birthing parents and 8 weeks for non-birthing parents
• Continuing education and professional development opportunities

Kin will accept applications for the role until October, 27th, 2025

For Sales Agents and Customer Service Agents: These roles sit in any of the following 30 states: AL, AZ, CO, FL, ID, IL, IN, KS, KY, MA, MD, ME, MI, MN, MO, MT, NC, NE, NM, NV, NY, OH, OK, PA, SC, TN, TX, UT, VT, VA, WA, and WI.

For all other positions, these roles can sit in any of the following 40 states: AL, AR, AZ, CA (exempt only), CO, CT, FL, GA, ID, IL, IN, IA, KS, KY, MA, ME, MD, MI, MN, MO, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VT, VA, WA, and WI. Please only apply if you are able to live and work full-time in one of the states listed above.

State locations and specifics are subject to change as our hiring requirements shift.

About Kin

Kin is the only pure-play, direct-to-consumer digital insurer focused on the growing home insurance market. We make policies convenient and affordable through a technology platform that delivers a seamless user experience, customized options for coverage, and fast, high-quality claims service. Kin is a fully licensed carrier that offers coverage through its reciprocal exchanges which are owned by its policyholders. To learn more, visit www.kin.com

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.