Head of B2C Brands

The Mill Adventure Group is a scale-up with the ultimate mission of building awesome products that will change the way the iGaming industry operates. We started our journey in 2019, with the vision of building a technology driven organisation and creating a team consisting of the best of the best specialists in their respective fields.

We trust and value our team and we strive to accommodate the right working conditions for each individual, in remote, office based or mixed models. We see the strength in being different and embrace the cultural diversity existing in our group.

As our business continues to grow, we are looking for a Head of B2C Brands who will be hands-on, leading the activity of our two B2C brands, covering player operations, brand ownership, crm marketing efforts, ensuring the overall success and profitability of the brands.

Key Responsibilities:

• Drive to success of our B2C branch (P&L, KPIs, strategy)
• Lead and develop our B2C marketing team (VIP, CRM, Casino)
• Lead and develop our player operations teams
• Champion data-informed initiatives that generate measurable value
• Identify and implement process improvements across all B2C operational functions
• Foster a culture of ownership, collaboration, and continuous learning
• Promote and coordinate training and development programs for the B2C team
• Monitor industry trends, innovations, and regulatory changes to maintain a competitive edge