Head of Product Marketing - Americas (US & LATAM)
Job Summary
Job Description
As a Head of Product Marketing for the Americas, you will be at the forefront of the future of crypto, shaping the narrative and go-to-market strategy for trading products. Responsibilities include developing and executing a comprehensive product marketing strategy, driving community engagement, establishing a strong brand presence, adapting global product messaging, developing region-specific narratives, and acting as the voice of the customer. This role requires a deep understanding of the US and LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers, product teams, and global marketing stakeholders. You will be responsible for gathering and analyzing market insights to inform both product development and marketing strategies, as well as establishing a structured feedback loop between American users and global product teams.
Must have:
- 10+ years of product marketing experience.
- Experience in building crypto-native communities.
- In-depth understanding of financial markets.
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy
- Various team building programs
- Wellness and meal allowances
- Comprehensive healthcare schemes
6 skills required
Job Details
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The Director of Product Marketing for the Americas will play a critical role in shaping OKX’s go-to-market strategy across North and South America, driving community-led expansion and ensuring our CeFi and Web3 product narratives resonate with users in these key regions.
This role requires a deep understanding of the US and LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers (GMs), product teams, and global marketing stakeholders. You will act as the voice of the customer in the region—both externally, to create awareness and adoption, and internally, to inform product and marketing strategies based on local market insights.
What You’ll Be Doing
- Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
- Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
- Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
- Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
- Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
- Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
- Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
- Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
What We Look For In You
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
OKX Statement:
The salary range for this position is $180,000.00 to $264,000.00 based in California. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
#LI-HYBRID#LI-ED1
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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