IN_Manager_MARKETING CLOUD PERSONALIZATION(MCP)_Enterprise Apps-SFDC_Advisory_Hyderabad

Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Salesforce

Management Level

Manager

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

As a Salesforce consulting generalist at PwC, you will possess a broad range of consulting skills and experience across various Salesforce applications. You will provide consulting services to clients, analysing their needs, implementing software solutions, and offering training and support for effective utilisation of Salesforce applications. Your versatile knowledge will allow you to assist clients in optimising operational efficiency and achieving their strategic objectives.

Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us

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At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Responsibilities:

We are looking for a strategic and hands-on Architect specializing in Marketing Cloud personalization(MCP) with experience in Mobile App integrations to lead the design and implementation of intelligent, data-driven customer engagement solutions. With over 9 years of experience, the ideal candidate will bring deep technical expertise in real-time decision-making platforms and marketing technologies to drive personalization, automation, and optimized customer experiences across digital channels. The main purpose of the role is to provide architectural design governance and technical leadership, develop and deliver customized solutions within the Real Time Decisioning (MARKETING CLOUD PERSONALIZATION(MCP)) platforms to support critical business functions, and meet project requirements. · ·

Mandatory skill sets:

• Design and implement MCP initiatives to support next-best-action strategies with focus on Mobile App personalization along with Web personalization.
• Translate business goals into decision-making logic, data models, and integration strategies.
• Work with MARKETING CLOUD PERSONALIZATION(MCP) Business Analyst, Sector Product Owner, Sector IT, and Marketing teams to transform new requirements into best practice-led technical design.
• Design and implement real-time personalization use cases using Salesforce Marketing Cloud Personalization(MCP) or Interaction Studio, CleverTap capabilities (triggers, campaigns, decisions, and Einstein).
• Work directly with stakeholders to design/govern highly usable, scalable, extensible, and maintainable Salesforce solutions.
• Define and implement data integrations between the Mobile app and MCP along with Salesforce Marketing Cloud, CDP, CRM, and other platforms.
• Deal with ambiguous problems, take responsibility for finding solutions and drive towards simple solutions to complex problems.
• Troubleshoot key implementation issues and demonstrate the ability to drive to a successful resolution.
• Use deep business knowledge of MARKETING CLOUD PERSONALIZATION(MCP) to assist with estimation for major new initiatives.
• Provide oversight to the development team (up to 5 resources) and ensure sound technical delivery of the product
• Design and implement complex solutions in the personalization of Mobile Apps and Websites, etc
• Implement integrations with other systems using SDKs and APIs
• Contribute to MARKETING CLOUD PERSONALIZATION(MCP) CoE building activities by creating reference architectures, common patterns, data models, and re-usable assets that empower our stakeholders to maximize business value using the breadth of the Salesforce solutions available, also harvesting knowledge from existing implementations.
• Evangelize and educate internal stakeholders about MARKETING CLOUD PERSONALIZATION(MCP) technologies

Preferred skill sets:

• Bachelor’s degree in IT, Computer Science, or equivalent 9-14 plus years of IT experience with at least 5+ years of experience with Real-time decisioning and personalization tools like Marketing Cloud personalization (MCP) or Interaction Studio, CleverTap, etc
• Strong understanding of customer data models, behavioural analytics, segmentation, and machine learning models.
• Experience with APIs, real-time event processing, and data pipelines.
• Hands-on experience with rules engines, decision tables, and AI-based recommendations.
• Excellent problem-solving, communication, and stakeholder management skills.
• Experience developing customer-facing user interfaces with Lightning Web Components.
• Agile delivery experience, Self-motivated and creative, Good communication and interpersonal skills.
• Experience in providing technical governance on architectural design and leading a development team in a technical capacity.

Years of experience required:

9 to 12 Years

Education qualification:

BE/B.Tech/MBA/MCA/M.Tech

Education

Degrees/Field of Study required: Bachelor of Technology, Bachelor of Engineering, MBA (Master of Business Administration)

Degrees/Field of Study preferred:

Certifications

Required Skills

Salesforce Marketing Cloud Personalization

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Application Software, Business Model Development, Business Process Modeling, Business Systems, Coaching and Feedback, Communication, Creativity, Developing Training Materials, Embracing Change, Emerging Technologies, Emotional Regulation, Empathy, Enterprise Integration, Enterprise Software, Implementation Research, Implementation Support, Implementing Technology, Inclusion, Innovative Design, Intellectual Curiosity, IT Infrastructure {+ 23 more}

Desired Languages

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date