Manager, CRM & Email Marketing

POSITION SUMMARY

Bandai Namco Entertainment America’s Manager, CRM & Email Marketing will develop, manage, and execute Email Marketing campaigns that will enrich and nurture Bandai Namco Entertainment America’s (BNEA) relationship with its users. This is a highly visible role that will work closely with various business units, deployment platforms, and CRM dashboards to support customer acquisition, engagement, and retention.  

As a key member of the Performance Marketing team, they will take the lead in strategically developing and managing a robust roadmap for email marketing, audience creation, segmentation, and other activities that support our consumer marketing initiatives. The Manager, CRM & Email Marketing will be a key contributor to helping us understand our user base, audience segmentations, and associated email marketing data. They will also be responsible for overseeing the development and effectiveness of their direct reports.   

Join us at our new campus in Irvine, California where a hybrid work schedule will be observed. 

ESSENTIAL DUTIES AND RESPONSIBILITIES  

• Oversee BNEA’s CRM system, analyze customer data, and develop strategies to improve customer engagement & retention.  
• Lead customer engagement through strategic email marketing campaigns for BNEA’s video game releases and various newsletter deployments throughout the year.  
• Collaborate and develop a strategic communication plan with Brand Marketing, Web, & UI/UX teams to map out and plan every email marketing beat.
• Establish and maintain strong communication with Brand Marketing leads. Be proactive in making appropriate email marketing recommendations (Branded, Semi-Branded, Newsletter, etc.) based on each Brand leads’ marketing objectives.  
• Utilize credibility tools to manage and maintain the health of our robust audience database.  
• Coordinate with our Applications development team to establish and update audience segmentation definitions & email sign up rules.  
• Keep a pulse on current industry trends and research new and innovative ways to grow our email subscriber base.   
• Collaborate with the eCommerce team on loyalty programs and incentives for use in and out of our games and strategically advise the eCommerce team on building their CRM program with Salesforce.  
• Work closely with our analytics team to establish a strong reporting structure   
• Responsible for managing Latin America (LATAM) matters such as liaising with LATAM agency counterparts to ensure all LATAM emails are created and deployed in a timely manner and ensuring consistent localization of email marketing content within LATAM.   
• Play a pivotal role within our Performance Marketing team to find ways to leverage our audience segmentations for use in paid media campaigns,   
• Support the Director, Performance Marketing in matters such as budgeting tasks and strategic recommendations.  
• Oversee the effectiveness, growth, and development of direct reports.  
• Perform other duties as assigned. 

MINIMUM QUALIFICATIONS

• BA/BS in Communications, Marketing, other relevant fields, or equivalent experience   
• 5+ years of online marketing experience with demonstrated success in email marketing and online engagement programs  
• 2+ years of people manager experience   
• Thorough understanding of email direct marketing and how it can be used to drive engagement  
• High proficiency in Salesforce & PowerBI is required  
• High proficiency in Stripo & Journey Analytics is required  
• Strong proficiency in AMPscript and HTML Coding for emails  
• Experience working with Everest and/or other email credibility tools   
• Experience working efficiently with a UI/UX workflow (Figma preferred)  
• Familiarity with project management and tools is a must (Workfront preferred)  
• Deep understanding of concepts such as Brand Iconography, Custom Comps, Key Art, Beauty Shots & Copy  
• Strong knowledge in utilizing email service providers and/or related enterprise level tools  
• Strong technical aptitude in web and email tracking technology, and possesses a good understanding of quantitative data and statistical analysis  
• High proficiency in Microsoft Office suite, able to develop reports & data tables in Excel, and create effective presentations and write-ups in PowerPoint and Word.   
• Strong written, oral, and intercultural communication skills 

PREFERRED QUALIFICATIONS

• Proficiency in creating effective presentations   
• Proficiency in marketing communication principles   
• Vested interest in entertainment and/or video game industry is highly preferable 

SALARY RANGE

$112,500 – $145,500

Actual base salary will be determined based on numerous relevant business and candidate factors including, but not limited to, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. The salary range listed is just one component of the total compensation package for employees and it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com/legal/bnea-privacy-ccpanotice

About Bandai Namco Entertainment America Inc.

Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.