Marketing Manager

Ready to own and transform our marketing engine?

At In The Pocket, marketing is about driving business growth, shaping our brand, and fueling the future of one of Europe’s leading Digital Product Studios. As our Marketing Manager, you take end-to-end ownership of marketing strategy and operations. Based on our company strategy and goals, you set a marketing strategy and lead the execution.

This role requires someone who thrives in complex environments, demonstrates strong leadership skills, and balances creativity with data-savviness. You’ll be both a inspirational leader and a hands-on operator, working side-by-side with your team and collaborating across the company to make an impact.

What will you do?

1. Marketing Strategy: Definition & Execution

• You define & execute our marketing strategy in line with company objectives.
• Translate our value propositions into impactful campaigns that drive (international) business growth and thought leadership.
• You have a clear vision on how AI is transforming the marketing landscape and know how to adapt strategies to harness its potential.

2. Growth Marketing & Lead Generation

• Drive predictable growth by attracting and engaging more & better leads.
• Define & execute the ideal marketing mix & initiatives throughout our funnel, in close alignment with the Sales Team.
• Own and coordinate events & experiences that strengthen our market presence.

3. People & Teaming

• As an inspirational leader for our marketing team (You + 2 FTE) you’ll take them along while bringing your vision to life. You thrive in teamwork and inspire others to do their best work while fostering a culture of excellence, collaboration, and continuous learning.
• You ensure a smooth collaboration with other teams across our organisation: Sales to accelerate lead generation, Talent to attract top talent more efficiently in competitive markets through a strong employer brand, Practice Leads to translate our services into clear propositions & Management to ensure our thought leadership in the market & execute on our international Go-To-Market strategy

4. Brand

• Guard and evolve brand and identity in line with our strategic ambitions, both in existing & new markets.
• Build our positioning as a category defining partner both locally and internationally.
• Show a high level of creativity & entrepreneurship to put a differentiated brand in the market

5. Data & Insights

• Use data and research to understand our audience and markets, enabling smarter decisions and regularly take an outside-in point of view to evaluate our position in the market
• Ensure our marketing operations are fully data-driven: track ROI, measure campaign effectiveness, and translate insights into action.
• Build a marketing dashboard that provides transparency, accountability, and continuous improvement. You value metrics as a great way to improve our effectiveness & to continuously iterate.

Who you are?

• 7–10 years of experience in B2B marketing, preferably in tech, digital agency, or consultancy.
• Demonstrated ability to lead teams and collaborate across functions with excellent communication and influence skills.
• Proven track record of strategic marketing leadership combined with hands-on execution.
• Strong experience in performance marketing, lead generation, and (digital) campaigning.
• Data-savvy: able to build strategies and actions based on metrics, analytics, and business impact.
• International experience is a strong plus.

What’s in it for you?

This role is for someone who wants to be the architect and driver of marketing, balancing brand, growth, and team leadership with the grit to make things happen.

You’ll get the end-to-end responsibility to spearhead our organisation on its journey of European growth through full strategy, team & budget ownership. As part of our leadership team you’ll be reporting into the CCO.

What do we value?

On a personal level we are looking for a colleague who shares our values.

Ownership: Working means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company.

Integrity: Stick to your values, even when it doesn’t pay off in the short term. relies on trust and openness, which in turn relies on your integrity.

Lead & Educate: Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible.

Agility: is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward.

Team: As individuals we are bright and talented, as a team we’re unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work.