Marketing Manager B2B

Job Title: Marketing Manager B2B, Nature Portfolio Journals

Organisation: Nature Portfolio

Location: London - Hybrid working model  

Closing date: 18th June

About Springer Nature Group 
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit http://group.springernature.com/ and follow @SpringerNature / @SpringerNatureGroup 

About The Brand 

Nature Portfolio is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community. Visit Nature.com and follow @Nature / @NaturePortfolio 

About the Role 

Join the B2B Planning Team as a Marketing Manager for the Nature Journals Portfolio! Do you have a passion for storytelling – especially when it comes to science? Are you an experienced marketing professional with a track record of crafting compelling content programs and narratives? Do you thrive in a digital-first environment? If so, let’s talk! 

We're seeking a B2B Marketing Manager to drive the growth of our Nature Portfolio journals. In this role, you’ll leverage innovative campaigns and projects to strengthen our presence in existing markets while identifying and nurturing new business opportunities. You’ll also help bridge the gap between B2C and B2B, maximizing our impact and expanding our reach. 

Who We’re Looking For?  We need a creative, results-driven marketer with strong digital marketing expertise and an analytical mindset. You think in stories and strategic programs, not just one-off initiatives. You excel at developing, adapting, and executing plans that deliver measurable results. Your ability to analyze data and optimize campaigns will be instrumental in propelling our business forward. 

The Team: The Marketing Planning team within Research Marketing is dedicated to delivering effective and efficient tactical marketing programs that drive submissions and revenue. We focus on data-driven and automated strategies that are customer-centric, creative, and packed with value-added content. Our goal is to increase conversions, leverage the optimal channel mix for the best ROI, and support and strengthen our brand and product values. 

Reporting to the Head of Institutional B2B Marketing, you will be an integral part of the Marketing Planning Institutional B2B team. You will collaborate with various teams to ensure our marketing efforts are impactful and aligned with our business objectives: the B2B Institutional Team, the Editorial team for Nature Portfolio journals, the B2C Marketing Planning Teams as well as the Sales Teams, Marketing Strategy Leadership Team and the Marketing Data & Technology Team.

Role responsibilities:†  

• Creating compelling marketing programs to support the upsell and new business for the Nature Portfolio journals.  
• Translating B2B marketing strategies into actionable and measurable marketing plans that drive lead generation from existing and new customers/audiences 
• Working closely with the B2C Planning team to align launch plans and more for Nature New Launches 
• Performance-driven utilization of the marketing channel mix and tactics, with a strong emphasis on automation and data-driven efficiency. 
• Target-group-oriented development of content for campaigns and projects. 
• Ongoing reporting against revenue and set KPIs including definition of measurements and benchmarks for campaigns & programs and evaluation of performance 

Experience, Skills & Qualifications:†  

Essential 

• Solid marketing experience including content creation, storytelling and digital marketing, preferably in B2B.
• Proficient in managing marketing campaigns and projects focused on new business development. 
• Strong project management skills with a track record of managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.
• Comfortable to work to deadlines and within budget with strong analytical skills and high focus on performance and ROI.
• Demonstrated ability to work in global environment.
• Excellent digital marketing and customer-centric skill set. 
• Adaptability based on campaign performance, changing environments, and results monitoring. 
• Strong communication and collaboration capabilities with excellent presentation and interpersonal skills.
• Ability to work well in a matrix and cross functional team structure, and to partner with different levels and units throughout the organization.
• Positive attitude towards and actively driving change with a flexible approach and openness to innovative ideas. 
• Bachelor’s degree or equivalent experience in marketing or closely related field

Desirable: 

• STM sector experience or a science background is an advantage. 

 To apply, you should include:

• A CV
• A cover letter explaining your interest in the post

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

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