Job Description
The Paid Media Coordinator will manage paid media campaigns across Latin America. Responsibilities include planning, executing, and optimizing performance-driven campaigns, managing budgets, expanding campaigns in key Hispanic markets (Mexico, Colombia, Argentina, and Chile), analyzing performance, overseeing campaigns across various platforms (Google Ads, Meta, LinkedIn), running A/B tests, collaborating with teams, and managing agencies. The role requires a strategic mindset and a focus on improving ad performance.
Good To Have:
- Experience with SaaS or B2B marketing campaigns.
- Familiarity with attribution models.
- Basic knowledge of SEO.
Must Have:
- 2+ years of paid media campaign management experience.
- Knowledge of Brazilian and Hispanic markets.
- Experience with Google Ads, Meta, LinkedIn Ads, and programmatic platforms.
- Proven ability to increase conversion rates and improve ad performance.
- Proficiency in analytics tools like Google Analytics.
- Strong project management skills.
- Fluency in Portuguese and English.
Perks:
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment.
- Innovate at scale, with learning opportunities
About the Role:
We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across Latin America. The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize conversion rates and maximize ROI on ad spend.
This role reports to the Senior Marketing Manager and will work in a hybrid model (2 days in the office)
What will you do:
- Paid Media Strategy: Plan, execute, and optimize performance-driven campaigns to achieve business goals across LATAM.
- Budget Optimization: Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs).
- Market Expansion: Leverage insights to expand and optimize campaigns in key Hispanic markets such as Mexico, Colombia, Argentina, and Chile.
- Performance Analysis: Track, analyze, and report on key metrics to identify opportunities for continuous improvement.
- Channel Management: Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms.
- A/B Testing & CRO: Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization.
- Stakeholder Collaboration: Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives.
- Agency & Vendor Management: Coordinate with external agencies and vendors to enhance campaign performance and scale operations.
- Trend Monitoring: Stay updated on industry trends, algorithm changes, and new opportunities to keep CleverTap at the forefront of paid media strategies.
What are we looking for?
- 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries.
- Strong knowledge of both Brazilian and Hispanic markets, including cultural and consumer behavior insights.
- Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms.
- Proven track record of increasing conversion rates and improving ad performance.
- Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms.
- Strong project management skills and the ability to work in a fast-paced, cross-functional environment.
- Fluency in Portuguese and English (mandatory); Spanish is a plus.
- A hands-on approach with a strategic mindset and an eagerness to drive performance improvements.
Nice to Have:
- Experience with SaaS or B2B marketing campaigns.
- Familiarity with attribution models and lead generation strategies.
- Basic knowledge of SEO to complement paid media efforts.
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator -
- Hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!
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