Paid Social Specialist
Job Summary
Job Description
Flow is seeking an experienced Paid Social Specialist to manage campaign strategy, execution, and iteration across social platforms. The role involves optimizing funnels, launching and managing paid campaigns on platforms like Facebook, Instagram, TikTok, and YouTube, and tuning daily performance. Responsibilities include owning campaign structure, audience segmentation, budget allocation, analyzing performance, leading testing loops for creative and copy, and translating data into actionable decisions for growth and brand teams. Collaboration with creative and copy teams is essential for testing various angles and hooks.
Must have:
- 5-10+ years Meta buying experience
- Optimize paid campaigns (Facebook, Instagram, TikTok, YouTube)
- Own campaign structure & audience segmentation
- Analyze performance daily
- Collaborate with creative/copy teams
- Translate data into decisions
- Deep knowledge of auction mechanics
- Familiarity with Meta Ads Manager, TikTok for Business, YouTube
Good to have:
- Experience optimizing funnels for real estate/hospitality/subscriptions
- Proven track record scaling acquisition campaigns
- Experience working with design teams
- Familiarity with LinkedIn Advertising
- Domain experience in real estate, hospitality, or recurring revenue models
Perks:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off
- 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP)
- Free therapy through SpringHealth
- Acupuncture
- Other wellness offerings
1 skill required
Job Details
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
Flow is seeking an experienced Paid Social Specialist. In this role, you’ll run point on campaign strategy, execution, and iteration across the various social platforms, turning insights into scale and scrolls into conversions. This role is built for someone who thinks fast, works fast, and lives deep in the weeds of campaign structure, creative rotation, and performance lift. If you’ve spent time optimizing funnels for real estate, hospitality, or subscriptions, all the better.
We will only consider applicants with hands-on campaign experience and examples of past performance wins.
Responsibilities:
- Launch, manage, and optimize paid campaigns across Facebook, Instagram, TikTok, YouTube, and other performing platforms.
- Own campaign structure, audience segmentation, budget allocation, and daily performance tuning.
- Analyze performance daily and lead rapid testing loops across creative, copy, audiences, and placements.
- Collaborate closely with creative and copy teams to test angles, hooks, and placements.
- Translate pixel, CAPI, and attribution challenges into clear, effective solutions.
- Track creative fatigue, identify patterns, and keep a pulse on what’s actually converting.
- Communicate performance updates with clarity and speed.
- Act as a trusted partner to growth, brand, and leadership—translating data into decisions.
Ideal Background:
- 5–10+ years of Meta buying experience with meaningful budget ownership and optimization wins.
- Clear understanding of funnel stages, CPA targets, ROAS benchmarks, and audience hierarchies.
- Proven track record scaling acquisition campaigns across multiple channels with positive ROI
- Experience working alongside design teams to develop and refine high-performing assets.
- Strong familiarity with Meta Ads Manager, LinkedIn Advertising, TikTok for Business, and YouTube.
- Deep knowledge of auction mechanics, conversion optimization, custom events, and platform-specific best practices.
- Preference for those with domain experience in real estate, hospitality, or recurring revenue models.
- Highly autonomous, execution-focused, and relentlessly curious about what works.
Benefits
• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
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