Path of Exile 2 Overseas Brand Manager

3 Minutes ago • 3 Years +

Job Summary

Job Description

Level Infinite, Tencent's international gaming brand, seeks an Overseas Brand Manager for PC/console products. This role involves developing global marketing strategies, content marketing, and creative campaign execution. The manager will analyze product core, identify target users, extract selling points, and formulate marketing plans. Responsibilities include setting and achieving content volume, communication efficiency, and user conversion goals, collaborating with product, community, and creative teams to integrate resources and execute communication plans.
Must have:
  • Lead global marketing for PC/console products.
  • Develop and execute comprehensive marketing strategies and creative campaigns.
  • Analyze product, identify users, and define core selling points.
  • Drive content volume, communication efficiency, and user conversion.
  • Collaborate cross-functionally with product, community, and creative teams.
  • Minimum 3 years in PC/console game marketing or market industry.
  • Experience with full-cycle PC/console product publishing.
  • Deep understanding of the game industry and content ecosystem.
  • Proficient in English for work.
Good to have:
  • Global market marketing experience.

Job Details

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun and authentic gaming experiences to global players, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community, promoting sharing and communication.

Level Infinite provides a series of support and services to partner studios to help them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE," "Goddess of Victory: NIKKE," and "Honor of King," and has partnered with studios to launch multiple products including "Warhammer 40,000: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Job Responsibilities

  • Responsible for global market marketing of PC/console products, including overall marketing strategy development, content marketing, and creative campaign planning and execution;
  • Able to effectively analyze product core and gameplay core, screen and clarify target users, analyze user needs, extract core selling points, and output market marketing solutions based on market environment and product stage;
  • Formulate and plan execution effect goals for various events and marketing content, link them to core business indicators, and be responsible for the product's content volume, communication efficiency, and user conversion efficiency;
  • Based on a communication perspective, cooperate with product, community, and creative teams to design communication plans, promote the integration of in-game and out-of-game resources, and implement execution.

Job Requirements

  • More than 3 years of PC/console game marketing or market industry experience, with full-cycle publishing experience for PC/console products, global market marketing experience preferred;
  • Familiar with and passionate about the game industry, with in-depth PC/console product experience;
  • Sensitive market sense, likes creativity, can quickly grasp game user preferences, and has a deep understanding of the game content ecosystem;
  • Possess good communication and coordination skills and execution capabilities, good at multi-threaded, cross-team communication and collaboration;
  • Can use English as a working language.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunities and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can stimulate infinite innovation and drive us to provide better services for users and society. We carefully create a supportive and inspiring atmosphere to help every employee find their own stage to achieve personal and common development goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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