PPC Specialist
Job Summary
Job Description
Zelis is seeking a Senior PPC Specialist with 3-5 years of experience in managing and optimizing Google Ads and Bing Ads campaigns. The role requires a data-driven mindset, strong analytical skills, and expertise in search engine advertising to maximize ROI and drive high-quality traffic. Key responsibilities include developing and executing PPC campaigns, conducting keyword research, monitoring performance, managing budgets, and collaborating with creative teams to ensure effective ad messaging.
Must have:
- Develop and execute PPC campaigns across multiple platforms.
- Conduct keyword research and optimize ad copy and landing pages.
- Monitor and analyze campaign performance using tools like Google Analytics.
- Set up and manage ad groups, budgets, and bidding strategies.
- Stay up-to-date with PPC advertising trends and best practices.
- Collaborate with content and creative teams for cohesive ad messaging.
- Prepare and present regular performance reports.
- Identify and capitalize on new PPC expansion opportunities.
- Troubleshoot technical issues related to PPC campaigns.
- Hands-on PPC experience in Google Ads and Bing Ads.
- Expertise in Google Analytics, Google Tag Manager, and conversion tracking.
- Experience with Google Ads Editor, Microsoft Ads Editor, and automation tools.
- Strong analytical, communication, interpersonal, problem-solving, and organizational skills.
- Ability to work independently and as part of a team.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of SEO principles and their integration with PPC.
Good to have:
- Google Ads certification
- Microsoft Advertising certifications
- Experience managing high-budget PPC campaigns with a focus on lead generation or e-commerce
- Knowledge of automation tools and AI-driven bidding strategies
Perks:
- Collaborative work culture
- Leadership development
- Global exposure
- Hybrid work flexibility
- Comprehensive healthcare benefits
- Financial wellness programs
- Cultural celebrations
7 skills required
Job Details
Position Overview
We are seeking a Senior PPC Specialist with 5-7 years of experience in managing and optimizing Google Ads and Bing Ads campaigns. The ideal candidate will have a data-driven mindset, strong analytical skills, and expertise in search engine advertising to maximize ROI and drive high-quality traffic.
Key Responsibilities:
- Develop and execute PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.).
- Conduct keyword research and analysis to identify high-performing keywords and optimize ad copy and landing pages.
- Monitor and analyze campaign performance using tools like Google Analytics, and make data-driven decisions to improve ROI.
- Set up and manage ad groups, budgets, and bidding strategies to maximize campaign efficiency.
- Stay up-to-date with the latest trends and best practices in PPC advertising and implement them in our campaigns.
- Collaborate with the content and creative teams to ensure cohesive and effective ad messaging.
- Prepare and present regular performance reports to stakeholders.
- Identify and capitalize on new opportunities to expand our PPC efforts and reach new audiences.
- Troubleshoot and resolve any technical issues related to PPC campaigns.
Required Skills & Experience:
- 3-5 years of hands-on PPC experience in Google Ads and Bing Ads.
- Strong expertise in Google Analytics, Google Tag Manager, and conversion tracking.
- Experience with Google Ads Editor, Microsoft Ads Editor, and automation tools.
- Strong analytical skills and the ability to interpret data to inform campaign strategies.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Strong problem-solving and organizational skills.
- Experience with A/B testing and conversion rate optimization.
- Knowledge SEO principles and how they integrate with PPC strategies.
- Google Ads certification is a plus.
Preferred Qualifications:
- Google Ads and Microsoft Advertising certifications.
- Experience managing high-budget PPC campaigns with a focus on lead generation or e-commerce.
- Knowledge of automation tools and AI-driven bidding strategies.
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About The Company
Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts – driving real, measurable results for clients.
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