Product Analyst - Retention

Role Overview

• Design GTM (Marketing) plan for product feature launch
• Identify gaps in the existing processes or features & improve
• Identify and analyse relevant ideas leading to right product features for retention team
• Make user journeys with specific KPI’s for player targeting
• Be able to identify & upgrade legacy processes (Automation)
• Identify bugs/enhancements required to improve marketing programs/user flows
• Understand player behavior and patterns and there by create segmented campaigns.
• Exhibit sound product judgment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business CRM goals.
• Expected to gain in-depth knowledge on tools such as Clever Tap, Mixpanel, MSTR and internal Admin interfaces.

Required Skills

• Experience on tools like Clevertap, Mixpanel, Webengage, Moengage, Mixpanel,
• Appsflyer, Localytics, Firebase etc will be preferred
• Excellent communication skills, ability to simplify complex topics for broad audiences
• Knowledge of Automation Marketing, Facebook Marketing, Email marketing, SMS marketing, push notifications, user segmentation and behavior is a plus
• Work experience in gaming is a plus