Product Analyst - Retention

2 Weeks ago • All levels

Job Summary

Job Description

The Product Analyst - Retention will design go-to-market plans for product feature launches, identify and analyze ideas for the retention team, create user journeys with specific KPIs, and upgrade legacy processes through automation. They will also identify bugs and enhancements to improve marketing programs and user flows, understand player behavior, and create segmented campaigns. The role requires in-depth knowledge of tools like Clever Tap, Mixpanel, and internal Admin interfaces, with a focus on achieving business CRM goals. The company has over 75 million+ users and multiple brand verticals like A23Rummy and Cricket.com.

Must have:

Experience with Clevertap, Mixpanel, Webengage, etc.
Excellent communication skills for simplifying topics.
Knowledge of Automation, Email, SMS marketing.
Knowledge of Facebook marketing.

Good to have:

Work experience in the gaming industry.

Perks:

Competitive salary
Best-in-Industry Mediclaim Policy
Flexible working hours
Career Development Program
Best in Industry Reward and Recognition program
Inclusive and Collaborative Work Culture
Complimentary snacks served every day

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

firebase

communication

Job Details

A Multi-Player Gaming Company

Head Digital Works is the pioneer & one of India's largest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 75 million+ users and multiple brand verticals like A23Rummy and Cricket.com, We have come a long way in the past 18 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

Role Overview

Design GTM (Marketing) plan for product feature launch
Identify gaps in the existing processes or features & improve
Identify and analyse relevant ideas leading to right product features for retention team
Make user journeys with specific KPI’s for player targeting
Be able to identify & upgrade legacy processes (Automation)
Identify bugs/enhancements required to improve marketing programs/user flows
Understand player behavior and patterns and there by create segmented campaigns.
Exhibit sound product judgment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business CRM goals.
Expected to gain in-depth knowledge on tools such as Clever Tap, Mixpanel, MSTR and internal Admin interfaces.

Required Skills

Experience on tools like Clevertap, Mixpanel, Webengage, Moengage, Mixpanel,
Appsflyer, Localytics, Firebase etc will be preferred
Excellent communication skills, ability to simplify complex topics for broad audiences
Knowledge of Automation Marketing, Facebook Marketing, Email marketing, SMS marketing, push notifications, user segmentation and behavior is a plus
Work experience in gaming is a plus

What we offer -

1. Competitive salary
2. Mediclaim Policy - Best in Industry
3. Flexible working hours
4. Career Development Program
5. Best in Industry Reward and Recognition program
6. Inclusive and Collaborative Work Culture
7. Complimentary snacks are served every day

If you would want to be a part of this multi-million user company, apply on the given link