Product Marketing Director, CeFi
Job Summary
Job Description
As a Product Marketing Director for CeFi at OKX, you will lead the marketing strategy for trading products and tools within a world-leading crypto exchange. This role involves crafting narratives, developing value propositions, and executing go-to-market strategies to drive product adoption and growth. You will be responsible for product positioning, campaign marketing, cross-functional collaboration, community engagement, and establishing feedback loops to enhance product development. This role is crucial in expanding the reach of decentralized technology and enabling individuals to enter the crypto economy.
Must have:
- At least 10 years of product marketing experience, consumer tech, fintech, or crypto.
- Proven leadership experience in a fast-paced and innovative environment.
- In-depth understanding of financial markets, trading principles, and investment strategies.
- Strong grasp of digital marketing, especially for fintech and crypto.
- Outstanding communication skills, with the ability to influence strategy.
- Demonstrated proficiency in conducting market research and competitive analysis.
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
8 skills required
Job Details
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The CeFi PMM Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business, Customer Support, and fellow Marketing teams to turn value propositions into compelling messages for customers and prospects, driving acquisition, engagement, and retention.
What You’ll Be Doing
- Strategic Marketing Leadership: Develop and execute a comprehensive marketing strategy for CeFi product suite that aligns with OKX's mission and market position to drive product adoption and growth.
- Product Positioning: Formulate and refine OKX's product positioning, emphasizing our platform's unique value and advantages leverage customer research, trading knowledge, and crypto market insights to inform the CeFi positioning and messaging.
- Campaign Marketing Execution: Oversee and drive marketing campaigns and new product go-to-market launches that effectively communicate OKX's CeFi product value propositions in compelling and engaging ways. Ensure campaigns are innovative, data-driven, and yield a strong return on investment.
- Cross-Functional Collaboration: Work closely with product teams, executive leadership, marketing stakeholders, and customer support teams to ensure a unified approach to product messaging and user experience.
- Community-Driven Growth: Develop and execute a strategic approach to leverage influencers and community engagement, fostering relationships that drive product awareness and growth, while ensuring alignment with OKX’s brand values and market objectives.
- Product Feedback Loops: Establish a structured feedback loop with users to gather insights on product usage, satisfaction, and pain points. Work closely with product development teams to translate user feedback into tangible product enhancements and new features.
What We Look For In You
- Experience: At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
- Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies. This includes familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
- Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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