Product Marketing Manager

Summary
Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet. We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.

We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices.
We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.

Role Overview
As a Product Marketing Manager at Kuda, you'll play a critical role in driving the success of our products and services. You'll be responsible for understanding our target customers' needs and preferences, developing compelling product messaging and positioning, and executing effective go-to-market campaigns to drive user acquisition, adoption, retention, and engagement.

Working closely with the product, brand, communications, and performance marketing teams, you'll have the opportunity to shape the direction of our products and ensure that they meet the needs of our customers. You'll use data to inform your decisions, measure the impact of your campaigns, and optimize your strategies for success.

At Kuda, we're building products that will transform the way Africans manage their money. If you are passionate about contributing to this mission and have a strong interest in product marketing we want you to join our team.

Responsibilities:

• Lead the GTM (go-to-market) strategy for new product launches, working cross-functionally with Product, Performance Marketing, Brand & Comms and Customer Experience teams.
• Document detailed GTM plans which include target market, value proposition, market analysis, competitive analysis, product positioning, distribution channels, pricing strategy and marketing alignment.
• Develop clear and compelling messaging that differentiates our products in the market, ensuring messaging is consistent across all marketing and customer touchpoints.
• Define target customer personas and segments, ensuring the right audience is reached with the right message.
• Conduct market research, customer interviews, and competitor analysis to identify opportunities and gaps.
• Be the voice of the customer, ensuring our products solve real customer pain points.
• Brief Comms and Design teams for the creation of compelling marketing assets (e.g., landing pages, email and in-app campaigns, social media posts, blog posts, videos, ads and webinars) that communicate the features, benefits, and unique value propositions of Kuda's products to target customers.
• Work closely with Product Managers to help shape the roadmap based on market needs and opportunities.
• Develop internal documentation and knowledge share processes for go-to-market readiness.
• Measure and analyse the performance of product marketing campaigns, and use data to optimize future strategies and tactics.
• Manage budgets, timelines, and resources to ensure that marketing projects are delivered on time, within scope, and budget.