Sales Manager Serbia & Bosnia-Hercegovina

8 Minutes ago • 5 Years + • Sales

Job Summary

Job Description

As the Sales Manager Serbia & Bosnia-Hercegovina, you will develop and execute sales strategy, drive revenue growth, and ensure the sales team meets targets. You will manage Distributors and external Sales Teams, handle sales processes, and collaborate with cross-functional teams to achieve Haleon business objectives, reporting to the Cluster Lead Export Markets.
Must have:
  • Shape and execute Sales Roadmap.
  • Develop and implement a robust channel strategy (Mass Market & Pharmacies).
  • Take ownership of sales targets, develop accurate sales forecasts, and ensure customer satisfaction.
  • Achieve ambitious sales targets across multiple channels (Sales In, Sales Out, Stock in trade).
  • Meet operational KPIs (forecasting accuracy, distribution, % GtN, in-trade execution).
  • Generate monthly/quarterly reports with actionable plans.
  • Collaborate with Marketing, Trade/Customer Marketing, NRM & SFE.
  • Promote people development and foster performance tools adoption.
  • Manage external Sales Team.
  • Manage partners across different channels, including selection and performance evaluation.
  • Oversee strategic account programs and trade spend.
  • Minimum 5 years of managerial experience in FMCG/Fast Moving Consumer Healthcare sales.
  • Fluent in English.
  • Expertise in developing and deploying FMCG/FMCH commercial and channel strategies.
  • Understanding of CEE markets.
  • Experience in distributor markets or managing large strategic clients.
  • Strong analytical and forecasting skills.
  • Team-oriented with a collaborative mindset.
  • Skilled in identifying and leveraging revenue growth opportunities.
  • Willingness and availability to travel.
  • Driven to make an impact at the store level.
  • Motivated by independence and accountability.
  • Experience in analyzing sales data and implementing corrective actions.
  • Drive for results, curiosity, and constant growth.
  • Bold in moving things forward.
  • Deep understanding of consumers & customers.
Good to have:
  • Local Languages would be advantage.
Perks:
  • Benefits package depending on CEE locations.
  • Dynamic hybrid work model.
  • Attractive reward package (annual bonus, awards for outstanding performance, recognition for additional achievements).
  • Extensive support for work-life balance.
  • Flexible working solutions, including very flexible hybrid work.
  • Engaging in various health and well-being activities.
  • Open and inclusive environment, embracing diversity.
  • Private medical package for employees and eligible counterparts.
  • Personalized learning approach for continuous growth.
  • Supportive community that values collaboration and inclusivity.
  • Integration events.

Job Details

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role

As the Sales Manager Serbia & Bosnia-Hercegovina you will play a pivotal role in developing and executing sales strategy, driving revenue growth, and ensuring the sales team consistently meets and exceeds targets. You will be responsible for managing Distributors and indirectly external Sales Teams, handling sales process and collaborating with cross-functional teams to achieve Haleon business objectives. In this role you will report to Cluster Lead Export Markets.

Role Responsibilities

Sales Strategy Execution and Activity Control

  • Strategic Vision: Shape and execute Sales Roadmap.
  • Channel Strategy: Develop and implement a robust channel strategy (Mass Market & Pharmacies).
  • Ownership and Accountability: Take ownership of the sales targets, consistently develop accurate sales forecasts, and ensure exceptional customer satisfaction.

Results-Driven Performance:

  • Achieve Aggressive Sales Targets: Successfully deliver ambitious sales targets across multiple channels ensuring the attainment of Sales In, Sales Out, and Stock in trade goals.
  • Operational Excellence: Meet operational KPIs by excelling in forecasting accuracy, distribution (NDI, WDI), % GtN, and in-trade execution.
  • Reporting and Action Planning: Generate monthly and quarterly reports, accompanied by actionable plans to drive target achievement.

Employee & Customer Structure Management:

  • Cross-functional Collaboration: Collaborate closely with Marketing, Trade/Customer Marketing, NRM & SFE to prioritize consumption generation.
  • Promote People Development: Champion the development of team members and foster the adoption of performance and development tools.
  • Team: managing external Sales Team
  • Customers Management: Proficiency in managing partners across different channels, including their selection and performance evaluation.
  • Key Account Management: Oversee the strategic account programs and trade spend

Why you?

Basic Qualifications:

  • FMCG Management Experience: A minimum of 5 years of managerial experience, with a strong track record of successfully leading FMCG/ Fast Moving Consumer Healthcare sales teams (ideally combined internal & external teams).
  • Language Proficiency: Fluent in English. Local Languages would be advantage.
  • Strategic Vision: Demonstrated expertise in developing and deploying FMCG/ FMCH focused commercial and channel strategies.
  • Understanding the specifics of several markets within CEE, directly or at least on a project basis.
  • Experience in distributor markets model or working with large strategic clients through leading a sales channel.
  • Analytical Acumen: Strong analytical and forecasting skills.
  • Collaborative Team Player: Team-oriented with a collaborative mindset.
  • Revenue Growth Expertise: Skilled in identifying and leveraging opportunities for growing revenue within existing and new FMCG accounts.
  • Travel Flexibility: Willingness and availability to travel.
  • Driven to make an impact at the store level: actively driving the business from the ground up.
  • Motivated by independence and empowered to drive results with accountability.
  • Performance Improvement: Experience in analyzing monthly net sales and sales-out data from channel partners and implementing corrective actions to meet targets.
  • Drive for results, curiosity and for a constant growth.
  • Bold in moving things forward.
  • Deeply understands our consumers & customers.

The role can be based in Budapest/ Hungary or Warsaw/Poland.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

#Li-Hybrid

What we offer?

Haleon rewards your contribution with a benefits package depending on each CEE locations. More detailed information will be disclosed at a further stage of recruitment process.

Haleon offers a dynamic hybrid work model, allowing you to achieve a balance between professional and personal life. Enjoy an attractive reward package that includes an annual bonus, awards for outstanding performance, and recognition for additional achievements and engagement. We prioritize your well-being by providing extensive support for work-life balance, offering flexible working solutions, including the possibility of very flexible hybrid work and engaging in various health and well-being activities. Our commitment to diversity is reflected in our open and inclusive environment, which welcomes individuals of all backgrounds, embracing diversity in gender, race, ethnicity, sexuality, disability, and any other characteristic. As part of our commitment to your health, we provide a private medical package for both employees and their eligible counterparts as per local policy. Our personalized learning approach ensures continuous growth and development in your professional journey. Join a supportive community that values collaboration and inclusivity and take part in integration events that foster a sense of belonging.

#Li-Hybrid

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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