Senior CRM Manager
Job Summary
Job Description
This Senior CRM Manager role at Hero Gaming in Marbella involves organizing, managing, and reporting on player campaigns to optimize conversion, retention, reactivation, and Customer Lifetime Value. Key responsibilities include analyzing campaign delivery, developing segmentation strategies, and coordinating promotions across various brands. The role requires a data-driven, strategic mindset, strong organizational skills, and collaboration with design, product, and development teams to ensure effective and targeted customer engagement.
Must have:
- Organize, manage, and report player campaigns.
- Optimize conversion, retention, reactivation, and Customer Lifetime Value.
- Analyze campaign delivery and post-campaign performance.
- Develop segmentation and circulation plans.
- Plan and coordinate promotions for a growing database.
- Manage budget and promotion calendar for brands.
- Guide Campaign Coordinators and prioritize tasks.
- Optimize communication send-outs (email, SMS).
- Plan multichannel, segmented life cycle campaigns.
- Collaborate with design, product, and development teams.
- Ensure campaigns do not overlap and target relevant offers.
- Create manuals and train new team members.
- Set up bonus campaigns in the back office.
- Utilize customer list management for A/B testing and segmentation.
- Analyze data, provide reporting, and share learnings.
- Understand and report on deliverability and in-boxing.
- Perform quality control checks on campaigns.
- Assist in developing and monitoring automated programs.
Perks:
- Competitive salary.
- Team-building activities.
- Various perks and benefits.
- Hybrid working arrangement.
- Fantastic office locations.
5 skills required
Job Details
We are expanding our CRM team and have an exciting new position to fill! We are looking for a Senior CRM Manager to join our Marbella team. The role is key in allowing us to continue engaging, exciting and impressing our customers around the world.
About the Role:
You will be organizing the production, managing the delivery, and reporting of all player campaigns with the aim of optimizing conversion, retention, reactivation and ultimately Customer Lifetime Value.
Analysing and reporting on the delivery as well as post-campaign analysis, developing and strategizing the segmentation and circulation plan are also key tactics for managing the campaigns.
To perform this job successfully, an individual must be able to: solve practical problems and deal with variables; interpret and/or follow a variety of instructions furnished in written or oral form; use basic concepts to solve business problems associated with the role; use and understand computer programs to analyse and solve business issues in a fast-paced environment.
Other responsibilities will include:
- Planning and coordinating all promotions to our fast growing database
- Managing a budget and promotion calendar for different brands
- Guiding the Campaign Coordinators and making sure that tasks are prioritised correctly and ensure quality delivery within deadlines
- Optimising communication send-outs (e-mail, SMS etc)
- Planning and coordinating multichannel, segmented life cycle campaigns, with a strong focus on the customer conversion, retention and reactivation journeys
- Collaborate with our design, product and development teams on a daily basis
- Making sure that campaigns do not overlap, and customers are targeted with the relevant offer
- Creating manuals and training new team members
- Setting up bonus campaigns in our back office
- Utilize customer list management skills for A/B testing, segmenting, and the development of opportunities to discover best marketing practices within each customer segment
- Ability to analyse the data, provide solid reporting, and support the team in best offers and practices. Share learnings with the team and management
- Ability to understand and report on deliverability and in boxing and make tactical day-to-day decisions as well as long term strategies based on changes in the industry
- Perform quality control checks on campaigns to ensure stability of templates across client/browser/device combinations
- Assist in the development of and monitoring of automated programs
Qualifications:
- Thorough knowledge of CRM including copy-writing, email, SMS creation and processes
- High level computer and software knowledge
- Excellent attention to detail and ability to effectively plan work tasks to meet deadlines
- Experience within the iGaming industry and Casino experience is required
- Strategic mindset
- Data driven mindset
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About The Company
Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos – a unique experience which players had not previously seen. Casino Heroes was launched in 2014 with an initial focus on Scandinavian countries.Throughout the past few years, our multi-brand strategy grew to include the launch of a number of new brands to our ever-growing portfolio, aimed at providing the best experience for our players. The speed at which these brands went to market is a reflection of the passion for innovation and agility which in turn enabled us to reap great benefits for the business and for our Heroes. We’re now thrilled to embark on our next adventure where we’re daring to dream to take Hero Gaming to a global level.
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