Senior Director of User Acquisition/ Performance Media
Job Description
- Desire to be part of an elite data-driven marketing organization.
- Motivation to solve ambiguous challenges.
- Business owner’s mindset, accountable for performance, passionate about growth.
- Cultivate and manage a high-performing user acquisition team for PC, console, and mobile.
- Seek performance media solutions to critical business problems for growth.
- Partner with marketing, brand, creative, and studio teams on go-to-market strategies.
- Educate and influence senior partners to maximize investment revenue.
- Collaborate with Analytics and Finance to refine ROAS models.
- Lead ROAS target setting with studio and commercial teams.
- Develop multi-year paid user acquisition strategy considering privacy, AI, and lifecycle management.
- Act as a change agent for advertising partner roadmaps.
- Improve strategies to grow and maximize revenue for titles.
- Craft clear data-driven narratives for senior management.
- 15+ years in performance marketing, managing demand generation and player acquisition funnel.
- 6+ years in a leadership/team manager role.
- Experience managing AAA game media budgets.
- In-depth understanding of user acquisition algorithms, measurements, and creative best practices.
- BA/BS Degree in marketing/finance or equivalent quantitative field.
- Paid time off (3 weeks per year to start)
- 80 hours per year of sick time
- 16 paid company holidays per year
- 10 weeks paid time off to bond with baby
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)
- Bonus and equity (for certain roles)
- Healthcare coverage
- Mental well-being support
- Retirement savings
- Family leaves
- Complimentary games
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
We are looking for a Senior Director of User Acquisition/Performance Media to join the EA Live Service Marketing Organization. You will report into the Head of Live Service Marketing, directly responsible for growing some of our most successful games. This is a unique opportunity to build a Performance Media team for EA’s Franchises from the ground up, transforming how we bring and support our products!
Responsibilities
- Cultivate and manage a high-performing team of data-driven marketers specializing in user acquisition for PC, console and mobile
- Seek out performance media solutions to critical business problems to help us grow and achieve our goals
- Partner with the product marketing, brand, channel marketing, creative and studio teams on go-to-market strategies
- Educate and influence senior partners in Studio, Fan Growth and Publishing to maximize investment revenue
- Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.
- Lead ROAS target setting with studio and commercial teams to hit games’ top and bottom line returns.
- Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.
- Change agent for advertising partner roadmaps to better meet business demands
- Improve strategies to grow and maximize revenue for titles
- Craft clear data-driven narrative to senior management
Requirements
- 15+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games
- 6+ years of experience in leadership/team manager role
- Experience managing AAA game media budgets
- Ownership, accountability & ability to solution complex problems.
- In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
- BA/BS Degree in marketing/finance or equivalent quantitative field
- Passion/knowledge for video games
This job is for you if...
- You want to be a part of an elite data-driven marketing organization
- You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
- You have a business owner’s mindset, is accountable for performance, and is passionate about creating growth for EA’s portfolio of games
