Brand Management Lead - Skate

General Information

Locations: Montreal, Quebec, Canada

• Location: Vancouver - Great Northern Way
• Country: Canada

Role ID

209869

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

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We are EA Entertainment

We are the team who brought to the market breakout hits critically acclaimed Star Wars: Jedi Fallen Order, The Sims, Mass Effect: Legendary Edition, and several others. And there's more to come!

You get it, we partner with the most incredible studios shaping the future of the industry to help implement the foundational brand/marketing strategies to bring their games in the hands of millions of players.

EA is looking for a dynamic Brand Manager with achievement in brand strategy, product marketing or live service marketing. You should excel at marrying science and creativity to delight customers and partners, working with cross-functional teams to support one of EA's newest live service titles. You will report into the Director of Brand and will be an important contributor to developing the live service brand strategy for Skate.

Responsibilities

• Assist the Brand Director collaborate with studio on season positioning, product features, content, and experiences by advocating on behalf of marketing and the player's needs
• Kickoff the quarterly planning for seasons, starting with understanding the product, briefing partner teams on the best way to approach the season, and working with Brand Marketing on the execution of the season campaign
• Support creative teams in briefing and driving campaign development across all seasonal content
• Connect product and competitive marketing analysis to ensure consumer and market trends are informing seasonal brand strategies
• Partner with consumer insights to use consumer research, industry and market trends into tangible and actionable insights

Qualifications

• Experience with brand management, brand strategy, product marketing
• Solid business, analytical and critical thinking and problem-solving skills
• Project management and coordination across teams and external partners
• Experience building marketing strategies and implementing tactical plans
• Strong communicator and collaborator
• Experience taking a product or service from consumer insight, to ideation, to market
• Experience with live service games
• Embrace working in a dynamic, flexible, ever-changing environment

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) *$111,600 - $152,800 CAD

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.