Senior Marketing Manager

Purpose of the Role

The Product & Solutions Marketing team is dedicated to launching innovative products and driving growth through lead generation to support sales goals. Collaborating with colleagues across Strategy, Planning, Operations, Product and Sales, you'll play a pivotal role in delivering effective and efficient tactical marketing plans and customer journeys to drive growth for existing solutions by using engaging content and customer insights.

You'll be responsible for developing and implementing dynamic marketing campaigns to promote our Products & Solutions, generating demand, and creating awareness in the market, both with the purchasers and the users of our products.

Responsibilities & Tasks

• Collect required input from Marketing Strategy, Product Team, Sales Teams, and other relevant business units.
• Craft an omni-channel marketing plan for B2B, Institutional and Clinical markets, integrating online and offline channels, tailored to audience preferences, achieving overarching marketing objectives.
• Strategically allocate marketing budget to minimize cost per acquisition (CPA) and optimize spending across channels.
• Create customer journeys, use compelling content and oversee the execution of marketing plans, and the implementation of multi-tactic marketing campaigns for the assigned portfolio responsibilities to raise and increase product awareness, generate and nurture leads and retain customers.
• Develop a customer centric approach, identifying key market segments and creating customer profiles to best target clients.
• Develop comprehensive evaluation reports by analysing campaign performance data against benchmarks to optimize future campaigns’ reach, engagement, and conversions.
• Create plans for the successful introduction of new features into the market to maximize product visibility and market penetration.
• Effectively manage cross-departmental stakeholders, fostering collaboration through transparent communication, frequent updates, and shared insights. Act as a liaison between marketing/product/sales and operations teams, ensuring timely delivery on project requirements with an eye to automate and/or drive efficiency.
• Thrive to be an expert on product features, advantages and benefits, customer base and user journey mapping.

Key Relationships

• Reporting to Director Marketing Planning Product & Solutions, as well as internal & external stakeholders
• Strategy & Operations in Marketing, China team, Product & Sales teams
• External Agencies

Experience, Skills & Qualifications:

Essential

• Proven abilities in crafting and executing efficient marketing plans aligning strategy with appropriate tactics and channels.
• Commercial awareness and track record of helping commercial products to succeed.
• Strong reporting & analytical skills with a focus on performance metrics and ROI.
• Experience launching new products and developing new markets.
• Excellent digital marketing and customer engagement skillset with experience in generating demand by creating and using engaging content.
• Strong communication and collaboration capabilities with a positive attitude towards and actively driving change.

Desirable

• Capacity to thrive in a matrix and cross-functional team environment, managing multiple stakeholders.
• Agility to adapt plans based on continuous performance monitoring and evolving market conditions.
• Comfortable managing multiple assignments simultaneously, anticipating required activities/tasks, and working according to changing priorities and deadlines.

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At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

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