ABM Marketing Manager

As an Integrated ABM Marketing Manager at Blue Yonder, you will lead the orchestration and execution of cross-channel marketing programs to drive measurable growth. This role involves developing and executing ABM-led strategies aligned with sales goals, bringing campaigns to life through events, webinars, email marketing, paid media, content syndication, and ABM. You will collaborate with cross-functional teams to ensure cohesive, personalized customer journeys and flawless execution of demand generation initiatives across North America and EMEA, focusing on the Manufacturing and Logistics Industry.

Must Have

• Collaborate cross-functionally to develop, implement, and track high-impact go-to-market plans.
• Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue.
• Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
• Partner with Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars.
• Develop, schedule, and manage targeted email marketing campaigns.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts.
• 3-5 years in marketing in a variety of roles with a focus on ABM, demand generation and field marketing.
• Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue.
• Proven experience in building a multi-channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
• Knowledge of best practices in B2B marketing, account-based demand generation, marketing automation, lead conversion and nurturing programs.
• Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept.
• A strong proponent of marketing technology and operations.
• Depth of experience in project management and driving results across cross-functional teams is key.
• Strong communication, interpersonal skills and executive presence.
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar.

Good to Have

• Prior experience working closely with the sales team, preferably within a SaaS company.
• Experience with ABM platforms such as 6Sense, Triblio, DemandBase, etc.

As an Integrated ABM Marketing Manager, you will be at the center of orchestrating and executing cross-channel marketing programs that drive measurable growth for Blue Yonder. In partnership with leadership, you’ll lead the development and execution of integrated ABM-led strategies that align with sales goals and business priorities, ensuring a cohesive, personalized and impactful customer journey across every touchpoint.

This role is responsible for bringing campaigns to life through a blend of tactics including events, webinars, email marketing, paid media, content syndication, and ABM. A key part of success in this role is the ability to integrate these elements into well-rounded, impactful programs. You’ll work closely with cross-functional stakeholders spanning industry, product marketing, business development, and sales to ensure end-to-end alignment and flawless execution of demand generation initiatives across all channels.

Scope:

• Collaborate cross-functionally with teams across Marketing, Sales, Business Development, Industry Strategy, Product Marketing, and Product Management to develop, implement, and track high-impact go-to-market plans that drive pipeline growth, revenue, and new business opportunities.
• This role supports both North America and EMEA regions, with a focus on Manufacturing and Logistics Industry.
• Develop and execute ABM-led go-to-market plans that drive engagement within target accounts, influence pipeline, and accelerate revenue

What you will do:

• Execute integrated marketing strategies in collaboration with key stakeholders, ensuring alignment with key accounts, sub-vertical goals and broader business objectives.
• Partner with the Marketing Managers to develop and implement comprehensive plans with a focus on ABM, aligning with campaigns, and events to drive demand and pipeline.
• Plan, manage, and promote in-person and virtual events, including webinars, to increase engagement with specified prospective customers and partners.
• Develop, schedule, and manage targeted email marketing campaigns to nurture leads, promote solutions, and enhance targeted customer engagement.
• Strategize and execute paid digital campaigns to increase awareness, generate leads, and support conversion goals.
• Drive content creation and syndication initiatives to elevate brand visibility, reinforce thought leadership, and support campaign objectives.
• Design and implement lead generation programs to grow the sales pipeline and accelerate customer acquisition.
• Conduct ongoing market research to identify industry trends, competitive insights, and new opportunities within the assigned sub-vertical.
• Track and analyze campaign performance metrics, delivering insights and recommendations to optimize marketing effectiveness.
• Support marketing operations including budget tracking, vendor coordination, and asset management to ensure seamless execution.
• Build a strong understanding of Blue Yonder’s client base, decision-making processes, and how to best align lead generation efforts with our ideal customer profile and sales stakeholders.

What we are looking for:

• 3-5 years in marketing in a variety of roles with a focus on ABM, preferred also in demand generation and field marketing
• Prior experience working closely with the sales team, preferably within a SaaS company is highly desired
• Proven track record of successfully launching, managing, and tracking 1:1, 1:few and 1:many marketing campaigns that drive pipeline and booked revenue
• Proven experience in building a multi-channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.
• Knowledge of best practices in B2B marketing, account-based demand generation, marketing automation, lead conversion and nurturing programs
• Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept
• A strong proponent of marketing technology and operations.
• Depth of experience in project management and driving results across cross-functional teams is key.
• Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets
• Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment
• Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar
• Experience with ABM platforms such as 6Sense, Triblio, DemandBase, etc. is a plus
• Excellent project management skills
• Regional Travel required
• Open to remote-first working