Brand Manager

Marketing - London, United Kingdom - Full Time

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance.

Being a Brand Manager at iManage Means…

You will you will be the strategic owner of how iManage shows up in the world — defining our positioning, messaging, and brand health at a pivotal moment as AI reshapes our category. This high-impact, senior individual contributor role will give you a seat at the table with executives, close partnership with marketing, product, sales, and people teams, and the mandate to translate strategy into action across the business.

You’ll thrive if you’re equal parts strategist and storyteller — passionate about building brands that not only win in the market, but also inspire employees, customers, and partners.

iM Responsible For…

Leading Brand Strategy Across the Business:

• Developing and evolving iManage’s global brand positioning, architecture, and frameworks to ensure clarity, differentiation, and cohesion across a growing multi-product portfolio.
• Translating brand strategy into actionable guidance for campaigns, messaging, customer journeys, and employee experience initiatives.
• Partnering with product, portfolio, growth, sales, and people teams to embed the brand into everyday decision-making and execution.

Unifying Messaging and Identity:

• Building scalable messaging frameworks that flex across industries, regions, technologies and audiences.
• Co-developing tone of voice, narrative structures, and naming conventions with Product Marketing, Content, and Creative.
• Ensuring every touchpoint — from demand generation campaigns to onboarding decks — reflects a consistent, compelling iManage brand.

Championing Brand Education and Enablement:

• Driving internal brand education, from executive alignment to onboarding to global toolkits.
• Extending brand education externally by equipping partners, customers, and influencers to consistently and confidently represent the iManage brand.
• Coaching cross-functional teams to act as confident brand ambassadors.
• Guarding against brand fragmentation and upholding standards across regions and outputs.

Measuring, Monitoring, and Evolving Brand Health:

• Commissioning and interpreting brand research, sentiment tracking, and competitive audits.
• Defining and reporting on brand health KPIs tied to perception, trust, and engagement.
• Using insights to continuously refine positioning and messaging.

Influencing and Collaborating Creatively:

• Partnering with content and creative teams to set strategic guardrails and deliver bold, differentiated ideas.
• Collaborating cross-functionally to shape breakthrough campaigns and experiences.
• Staying ahead of industry trends, storytelling techniques, and creative technologies — including AI — to evolve how iManage shows up internally and externally.

Anticipating the Future of Brand in an AI World:

• Monitoring how AI adoption shifts customer expectations, industry narratives, and competitive positioning — and adapting brand strategy accordingly.
• Partnering with digital and content teams to ensure the iManage brand is discoverable and credible in generative search environments.
• Shaping thought leadership programs that position iManage as a trusted voice in the AI-driven future of knowledge work.

Partner Strategically with External Agencies

• Manage external agency relationships as an integrated extension of the iManage team.
• Provide clear strategic direction, actionable briefs, and market insight to ensure alignment with business goals.
• Collaborate with agencies to drive creative innovation and bring fresh perspectives to the brand.
• Overseeing budgets and resources to balance efficiency with ambition.
• Ensuring agency outputs integrate consistently with internal initiatives and across channels.
• Continuously assess agency performance to enhance impact, efficiency, and innovation.
• Facilitate knowledge sharing to strengthen internal capabilities and long-term brand equity.

iM Qualified Because I Have…

• Proven experience developing and leading brand strategy for a global, multi-product SaaS organisation. Preferably within Legal and Technology.
• A strong track record of translating brand positioning into actionable campaigns, messaging, and customer experiences.
• Expertise in building scalable messaging frameworks and maintaining consistent brand identity across industries, regions, and audiences.
• Deep knowledge of tone of voice development, narrative structures, and naming conventions.
• Experience driving internal brand education and enabling partners, customers, and influencers to consistently and confidently represent a brand.
• Strong coaching and leadership skills to inspire cross-functional teams as brand ambassadors.
• Analytical skills to commission, interpret, and act on brand research, sentiment analysis, and competitive insights.
• The ability to define, measure, and report on brand health KPIs tied to perception, trust, and engagement.
• A collaborative mindset with experience working closely with product, creative, content, digital, and sales teams.
• A creative approach with the ability to set guardrails while fostering bold and differentiated brand ideas.
• Curiosity and adaptability to stay ahead of industry trends, creative technologies, and evolving storytelling techniques.
• Awareness of how AI and emerging technologies impact brand positioning, customer expectations, and competitive landscapes, with the ability to own the implementation of emerging best practices to keep the brand future-ready.

Bonus Points If I Have...

• Experience navigating a similar stage of brand transformation or evolution.
• Proven ability to partner effectively across the full marketing ecosystem — from portfolio marketing and demand generation to content, creative, social, and PR.

Don't meet every qualification listed above? Studies show that women and people of colour are less likely to apply to jobs unless they meet all qualifications. At iManage, we are committed to building a diverse and inclusive environment, and encourage everyone to show up as their full authentic selves. We welcome those that come with a growth mindset and a hunger for learning; so, if you are excited about this role but your past experience doesn't align perfectly with every qualification we encourage you to apply anyways!

iM Getting To…

• Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
• Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
• Own my career path with our internal development framework. Ask us more about this!
• Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
• Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
• Enjoy flexible work hours that empower me to balance personal time with professional commitments.
• Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.

iManage Is Supporting Me By…

• Creating an inclusive environment where you’re encouraged to help shape the culture by bringing your unique perspective, not just by fitting in.
• Providing a market leading salary determined through a fair and consistent process, equitable for all our employees, and regularly reviewed against industry benchmarks.
• Rewarding me with an annual performance-based bonus.
• Providing enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay).
• Matching my pension contribution (up to 6%).
• Offering BUPA private medical insurance & a Simplyhealth cash plan to assist with the everyday costs.
• Providing Group life cover, including life insurance, income protection, and critical illness protection.
• Encouraging me to make use of our top-tier flexible time off policy, which includes 25 days of annual leave and the flexibility to take further additional time off as needed.
• Having multiple company wellness days each year to prioritize mental health and well-being.
• Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.

About iManage…

At iManage, we are dedicated to Making Knowledge Work™. Our intelligent, cloud-enabled, and secure platform is trusted by 4,100+ customers and 430,000 users worldwide, managing over 11 billion documents and 11 petabytes of data. We empower professionals across 65+ countries to unlock the full potential of their business content and communications.

We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

So we’re looking for people who embrace challenges. People who thrive on solving problems, pushing boundaries, and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we turn the impossible into reality, empower our employees to grow, unlock their potential, and create a meaningful impact on everything we do.

Whoever you are, whatever you do, however you work. Make it mean something at iManage.

Learn more at: www.imanage.com

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