Integrated Marketing Lead (New Media)

Lovable is building a generation-defining company, enabling millions to build software with any language. This role, Integrated Marketing Lead (New Media), is crucial for shaping Lovable's brand, voice, and new media strategy. You will lead video storytelling, run integrated campaigns, elevate social presence, and create memorable brand moments to drive awareness and adoption globally.

Must Have

• Define and evolve Lovable’s brand, voice, visual language, and positioning.
• Shape new media strategy across podcasts, video, social, and emerging platforms.
• Build and scale Lovable-owned media channels for audience growth.
• Direct high-impact video content designed to reach millions of views.
• Orchestrate multi-channel launches and campaigns for awareness and adoption.
• Lead social team to grow community, originality, and creative output.
• Design events and brand moments that generate buzz.
• Built or scaled modern media channels with measurable success.
• Directed or creatively led video content with millions of views.
• Have clear opinions on the changing media landscape.
• Built or evolved a brand from early stages, turning technical ideas into resonant stories.
• Are a top contributor in brainstorms with rigor to execute concepts.
• Detail-obsessed, comfortable making calls, and skilled at getting great work from people.
• Thrive in ambiguity, move fast, and take ownership.

Location

San Francisco , Boston, Stockholm, London

Employment Type

Full time

Location Type

Hybrid

Department

Marketing

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast.

We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What You Will Do:

• Define and evolve our brand

Shape Lovable’s voice, visual language, and positioning across all channels.

• Shape our new media strategy

Decide where Lovable shows up, what we build, and how we win attention—across podcasts, video, social, and emerging platforms.

• Build and scale owned media channels

Help us take Lovable-owned channels to the next level with clear audience growth and impact.

• Direct high-impact video

Lead video storytelling end-to-end, with content designed to travel and reach millions of views.

• Run integrated campaigns

Orchestrate multi-channel launches and campaigns that drive awareness, adoption, and cultural relevance.

• Elevate our social presence

Lead a strong social team to grow community, originality, and creative output across platforms.

• Create memorable moments

Design events and brand moments—online and offline—that generate buzz and feed our broader media ecosystem.

The Ideal Candidate:

• New media native

You’ve built or scaled modern media channels (podcasts, video series, owned social) with meaningful, measurable success.

• Proven video leader

You’ve directed or creatively led video content with millions of views and understand what makes content spread today.

• Strong media intuition

You have clear opinions about how the media landscape is changing—and how Lovable should leverage those shifts for growth.

• Brand and storytelling strength

You’ve built or evolved a brand from early stages and can turn technical ideas into emotionally resonant stories.

• Creative + rigorous

You are a top contributor in the brainstorm and have some crazy concepts for what we could do, coupled with the rigor to make them reality.

• High-bar leader

Detail-obsessed, comfortable making calls, and skilled at getting great work from great people.

• Startup-ready

You thrive in ambiguity, move fast, and take ownership.

About your application

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join
• We treat all candidates equally - if you’re interested please apply through our careers portal

Lovable provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.