Job Description
SOFTSWISS is seeking an accomplished Brand Manager to lead brand marketing initiatives for B2B product lines. This role involves owning brand positioning, messaging architecture, and collaborating with various teams to ensure a consistent brand voice. The manager will develop integrated brand campaigns, translate market insights into compelling narratives, monitor brand health, and support global strategic marketing. Candidates should have 4+ years of experience in brand marketing, a strategic mindset, and strong communication skills.
Good To Have:
- iGaming industry experience
Must Have:
- Lead B2B brand marketing initiatives.
- Own brand positioning and messaging.
- Collaborate with product, PR, digital, design, and events teams.
- Develop and execute integrated brand campaigns.
- Translate product insights into compelling narratives.
- Monitor brand health, market trends, and competitors.
- Support global strategic marketing.
- 4+ years brand marketing experience (tech/SaaS/B2B).
- Strategic mindset.
- Experience with brand platforms.
- Strong campaign planning and execution.
- Storytelling and attention to detail.
- Cross-functional and cultural collaboration.
- Adaptability and proactivity.
- Upper-Intermediate Russian and English (B2+).
- Advanced Excel, PowerPoint, Google Docs skills.
Perks:
- Full-time remote work opportunities
- Flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events
Overview:
SOFTSWISS continues to expand the team and is looking for a Brand Manager. We need a true and accomplished professional who shares our culture and values.
Key responsibilities:
- Lead brand marketing initiatives for one or several B2B product lines within our portfolio
- Own the brand positioning and messaging architecture in alignment with business strategy and product development
- Collaborate closely with Product, PR, Digital, Design, and Events teams to ensure a consistent brand voice across all touchpoints
- Develop integrated brand campaigns (from strategy to execution), working with both internal teams and external partners
- Translate complex product and market insights into clear, compelling narratives
- Monitor brand health metrics, market trends, and competitor positioning – and turn them into actionable insights
- Support strategic marketing planning and brand guardianship at a global scale
Requirements:
- 4+ years of experience in brand marketing, ideally in tech, SaaS, or B2B segments
- Strategic mindset with the ability to distill complexity into clarity
- Proven experience working with mature or evolving brand platforms
- Strong understanding of integrated campaign planning and execution
- A keen eye for storytelling - both visual and verbal - and attention to detail
- Confidence to work across functions and cultures in a fast-paced international environment
- Being able to adapt and change directions in an instant
- High level of responsibility, punctuality, initiative, proactivity, and strong can-do attitude
- Upper-Intermediate or higher Russian and English (B2+)
- Advanced use of Excel, PowerPoint, Google Docs
Nice to have:
- iGaming industry experience
Our Benefits:
- Full-time remote work opportunities and flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports program compensation
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events.
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