Job Description
The Brand Manager is responsible for developing and executing go-to-market campaigns for game launches. This includes overall strategy, product and brand positioning, target audience identification, competitive analysis, creative reviews, product life-cycle management, and budget oversight. The role involves coordinating with internal departments and external agencies to create high-quality creative assets and execute unified launch campaigns, aiming to meet and exceed sales forecasts.
Good To Have:
- Bachelor’s degree in a related field.
- 5+ years experience bringing products to market in games/entertainment.
- Ability to work with studio, internal, cross-functional, and external partners.
- Proven track record of successful, integrated campaign management.
- Experience managing relationships with external partners successfully.
- Ability to drive positive resolution from stakeholder feedback.
- Understanding of video game publishing and marketing content pipeline.
- Actively plays games and aware of cultural trends in gaming industry.
- Firm understanding of industry marketing, digital media, social marketing, and trends.
- Strong balance of creative and quantitative/analytical skills.
- Strong written and oral communication and presentation skills.
Must Have:
- Coordinate brand-related activities and execute marketing strategy for game launches.
- Develop product and brand positioning based on audience insights.
- Lead creation of campaign materials (key art, trailers, advertising, digital, social, promotional assets).
- Manage and track the brand marketing campaign budget for each game.
- Manage day-to-day interactions with external stakeholders and licensing partners.
- Track game development progress, analyze, and provide action plans.
Responsibilities:
Reporting to the Senior Manager of Marketing, the Brand Manager is responsible for developing and executing the go-to-market campaign for game launches. Campaign responsibilities include the overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget. The Brand Manager will also work with a wide range of internal and external partners to craft high quality creative and execute a unified launch campaign.
Essential Functions:
- Work with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts
- Develop product and brand positioning to align with current audience insights, behaviors and attitudes
- Lead the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams
- Responsible for the management and tracking of the brand marketing campaign budget for each game
- Manage day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics)
- Track game development progress, and interpret, analyze, and provide action plans based on project evolution
Preferred Qualifications:
- Bachelor’s degree in a related field
- 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry
- Ability to work with studio, internal, cross-functional, and external partners
- Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns
- Experience managing relationships with external partners successfully
- Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues
- Understanding of video game publishing and marketing content pipeline from concept to shipping
- Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
- A firm understanding of industry marketing, digital media and social marketing, and trends
- Strong balance of both creative and quantitative/analytical skills
- Strong written and oral communication and presentation skills
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