Brand Manager

The Brand Manager is responsible for developing and executing go-to-market campaigns for game launches. This includes overall strategy, product and brand positioning, target audience identification, competitive analysis, creative reviews, product life-cycle management, and budget oversight. The role involves coordinating with internal departments and external agencies to create high-quality creative assets and execute unified launch campaigns, aiming to meet and exceed sales forecasts.

Must Have

• Coordinate brand-related activities and execute marketing strategy for game launches.
• Develop product and brand positioning based on audience insights.
• Lead creation of campaign materials (key art, trailers, advertising, digital, social, promotional assets).
• Manage and track the brand marketing campaign budget for each game.
• Manage day-to-day interactions with external stakeholders and licensing partners.
• Track game development progress, analyze, and provide action plans.

Good to Have

• Bachelor’s degree in a related field.
• 5+ years experience bringing products to market in games/entertainment.
• Ability to work with studio, internal, cross-functional, and external partners.
• Proven track record of successful, integrated campaign management.
• Experience managing relationships with external partners successfully.
• Ability to drive positive resolution from stakeholder feedback.
• Understanding of video game publishing and marketing content pipeline.
• Actively plays games and aware of cultural trends in gaming industry.
• Firm understanding of industry marketing, digital media, social marketing, and trends.
• Strong balance of creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Responsibilities:

Reporting to the Senior Manager of Marketing, the Brand Manager is responsible for developing and executing the go-to-market campaign for game launches. Campaign responsibilities include the overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget. The Brand Manager will also work with a wide range of internal and external partners to craft high quality creative and execute a unified launch campaign.

Essential Functions:

• Work with multiple departments (i.e. product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and successfully execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts
• Develop product and brand positioning to align with current audience insights, behaviors and attitudes
• Lead the creation of all campaign materials (e.g. key art, trailers, advertising, digital, social and promotional assets), including the research of agencies, budget and communication with internal and external teams
• Responsible for the management and tracking of the brand marketing campaign budget for each game
• Manage day-to-day interactions with external stakeholders and licensing partners (e.g. presenting go-to-market plans, game updates, asset submissions, creative briefs, and post launch performance metrics)
• Track game development progress, and interpret, analyze, and provide action plans based on project evolution

Preferred Qualifications:

• Bachelor’s degree in a related field
• 5+ years of experience successfully bringing product(s) to market within the games and/or entertainment industry
• Ability to work with studio, internal, cross-functional, and external partners
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns
• Experience managing relationships with external partners successfully
• Ability to drive a positive resolution from stakeholder feedback, concerns, or critical issues
• Understanding of video game publishing and marketing content pipeline from concept to shipping
• Actively plays games and is aware of cultural trends, current events, and other activities in the gaming industry
• A firm understanding of industry marketing, digital media and social marketing, and trends
• Strong balance of both creative and quantitative/analytical skills
• Strong written and oral communication and presentation skills