Senior Director, Regional Field Marketing - Americas Region

Job Title: Senior Director, Regional Field Marketing - Americas Region

Location: Americas Region

About SailPoint:

SailPoint is the leader in Identity Security. SailPoint customers represent half of the Fortune 500 and half of the ASX 50. This customer strength provides us with a great community of customers, partners and analysts who trust SailPoint and our team to solve complex challenges. SailPoint continues to grow globally and expanding our global presence creates opportunities for top professionals to become a part of our awesome culture.  

We are recognized by analysts such as Gartner, Forester and Kuppinger Cole as the leader in the market and we continue to push ourselves to define the market rather than follow what the analysts or competitors are marketing. Organizations struggle to understand who has access to what applications and data, and we help them answer these key questions. Identity security is the central control point for risk management for the enterprise. 

We are proud of our team and the culture we have built which has led to our employees voting us “best places to work” – 15 years in a row. 

The Role:

The Senior Director of Regional Field Marketing for the Americas (US, Canada, Latin America, and Vertical Industries) will be responsible for developing and executing comprehensive marketing strategies, campaigns, and programs that drive demand generation, customer engagement, and revenue growth. This role requires a strategic thinker with a proven track record in regional field and partner marketing planning and execution, excellent leadership skills, and the ability to collaborate effectively with Sales and cross-functional Marketing teams and senior leadership. The role reports into the VP, Global Demand Generation in the Marketing organization.

Key Responsibilities:

• Develop and implement regional field marketing strategies, campaigns, and programs for the Americas region (US, Canada, Latin America, and Vertical Industries) to support the company's business, sales, and marketing goals and objectives for the region.
• Lead and develop a team of marketing professionals to execute integrated marketing campaigns, programs, events, and initiatives that drive demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement efforts.
• Collaborate with sales, product marketing, digital and web, corporate marketing, and other cross-functional go-to-market (GTM) teams to align marketing initiatives with business goals.
• Build and maintain strong relationships with regional GTM and technology partners to drive joint marketing initiatives and co-marketing programs.
• Be the regional field marketing voice on market trends, insights, and competitive landscape to identify opportunities for growth, content, and differentiation.
• Manage the field marketing budget for the Americas region, ensuring effective allocation of resources to maximize ROI.
• Track and report on the performance of marketing functions and programs in the Americas region, using data-driven insights to optimize strategies and tactics.
• Drive representation of the company at regional industry events, conferences and events, and partner engagements that promote the brand, thought leadership, demand generation, and build relationships with key prospects and customers.

Experience Areas:

• Demand Generation: Develop and execute strategies and plans to create and nurture interest in the company's products or services, building awareness, generating leads and pipeline, and driving revenue growth across new logo and customer accounts.
• Pipeline Generation: Focus on creating a steady flow of qualified leads that can be converted into sales opportunities through targeted marketing campaigns and collaboration with sales and BDR/SDR teams and functions.
• Pipeline Acceleration: Implement personalized marketing campaigns and strategies to speed up the sales process and reduce the time it takes to convert opportunities into customers.
• Account-Based Marketing (ABM and ABX): Develop programs and experiences with tailored content for specific high-value accounts, build strong relationships with key stakeholders, and align marketing and sales efforts to drive engagement and revenue growth.
• Tracking Results and Data Analysis: Monitor and analyze the performance of the various marketing programs using data-driven insights to optimize strategies and tactics.
• Measurement and KPI Orientation: Track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives, ensuring business objectives are met and maximizing ROI.
• Regional Marketing Programs: Lead the planning, execution, and optimization of marketing programs that drive demand generation, partner engagement, and revenue growth.
• Driving Field and Partner Events: Plan and execute regional field and partner events, including conferences, industry events, and webinars to promote and build pipeline for the business.
• Driving Cross-Functional Programs and Projects: Lead and manage cross-functional programs and projects, ensuring effective collaboration and alignment across different teams.
• Collaboration Skills: Demonstrate strong collaboration skills, working effectively with various stakeholders to achieve common goals.
• Program and Project Management Skills: Exhibit strong program and project management skills, ensuring successful execution, delivery, and reporting on marketing initiatives.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 12+ years of experience in field and partner marketing, with a focus on the Americas region, having spent time within a dynamic enterprise SaaS organization.
• Proven 6+ years of experience in marketing leadership and managing a direct, full-time team of 5+ people.
• Deep understanding and proven track record of developing and executing successful marketing strategies that drive demand generation and partner engagement.
• Strong leadership and team management skills, with the ability to inspire and motivate a high-performing marketing team.
• Knowledge of cybersecurity products, SaaS, industry trends, and competitive landscape.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with senior internal and external stakeholders.
• Analytical, data-driven mindset with the ability to measure, analyze, and use data insights to drive decision-making and optimize marketing strategies and programs.
• Strategic thinker with effective interpersonal, communication, creativity, and presentation skills coupled with independent thinking and a problem-solving mindset and orientation.
• Experience in managing and tracking marketing budgets and maximizing ROI.
• Experience managing across multiple time zones and geographies.
• Travel: Ability to travel 20% of the time.

Required Skills:

• Experience in the technology, cybersecurity, or software and SaaS industry.
• Knowledge of the latest marketing trends, tools, and best practices.
• Proficiency in marketing platforms, CRM, and business systems such as SFDC, Marketo, 6Sense, Excel, PowerPoint, Tableau, Coupa, etc.

• #LI-KJ1

SailPoint is an equal opportunity employer and we welcome all qualified candidates to apply to join our team.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by applicable law.  

Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact applicationassistance@sailpoint.com or mail to 11120 Four Points Dr, Suite 100, Austin, TX 78726, to discuss reasonable accommodations.  NOTE: Any unsolicited resumes sent by candidates or agencies to this email will not be considered for current openings at SailPoint.