Senior Driver Researcher
Job Summary
Job Description
This role involves partnering with Product, Operations, and Business Strategy teams to identify opportunities and drive impact. You will conduct qualitative and quantitative research, analyze data, and solve problems to enhance the on-demand transportation experience. Responsibilities include independently managing product and market research projects for transport, map, and navigation products, from scoping to stakeholder influence. You will build relationships with stakeholders, translate business problems into research activities, integrate data sources for insights, and advocate for a consumer-centric mindset. Problem-solving, critical thinking, and creative solutions are daily tasks.
Must have:
- Minimum 5 years of experience in Product and Market Research
- Experience in Map and Navigation is a plus
- Strong project management skills for independent research
- Advanced quantitative research skills (Survey Monkey required)
- Intermediate qualitative research skills
- Understanding of product development, business, and data teams
- Data-Driven Decision Making
- Critical Thinking
- Creative Problem-Solving
- Self-starter with ability to navigate uncertainty
8 skills required
Job Details
About the Role
Get ready to define, lead, and turn insights into real innovation! In this role, you will partner closely with the Product, Operationals, and Business Strategy to uncover opportunities and drive impact. You’ll sharpen your skills in qualitative and quantitative research, analytics, and problem-solving — all while helping us build the world’s best on-demand transportation experience. If you're looking for a place to grow, make a difference, and move fast, this is it!
What You Will Do
- Independently conduct product & market research projects for transport (including map and navigation) products for both customers and drivers: usage and attitude study, usability testing, market sizing, concept testing, market analysis, etc from research scoping to influencing the stakeholders’ decision.
- Build relationships with stakeholders, understand the business problem and translate the problem to the relevant research activities.
- Integrate data sources and analytic processes to produce meaningful and high quality insights.
- Problem-solving will be your daily task, finding loop holes in the system and seeking creative solutions to improve our product/business/marketing strategy.
- Advocate consumer-centric mindset and metrics to their stakeholders through persuasion, influence and inclusion to deliver insights that would inspire and spark actions
What You Will Need
- Have experience in the field of Product and Market Research at least 5 years
- Having experience in handling Map and Navigation is a plus
- Great project management skills in designing, executing, and delivering research independently from start to finish
- Have advance skill in quantitative (able to use Survey Monkey is a MUST) and have intermediate skils on qualitative research methods
- Understanding in especially product development processes, business, product management, design strategy and data team so that be able to collaborate effectively with those teams
- Data-Driven Decision Making: prioritize using data to inform their decisions, relying on thorough analysis to guide strategies and actions.
- Critical Thinking: being curious to question assumptions, identify patterns, and draw insightful conclusions from complex data sets (both qualitative and quantitative).
- Creative Problem-Solving: looking for ideas elsewhere and think outside the box when necessary, exploring multiple perspectives to problem solving
- Self Starter: Ability to operate in a self-directed culture and fluency in navigating uncertainty
- Finds doing research, discussion, and brainstorming as fun activities! :)
About The Team
We are the spearhead team that delivers impactful insights to guide initiatives capable of transforming the experiences of millions of users—just imagine the scale of the difference you could make. Agile and fast-moving, we are driven by a shared commitment to solving the right problems in the most effective ways. Our culture emphasizes a healthy work-life balance, ensuring that every team member stays energized, focused, and motivated. We also take pride in recognizing and celebrating both individual contributions and collective achievements, fostering a positive, supportive, and high-performing team environment.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
#LI-ONSITE
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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