Senior Executive - Performance Marketing

The role The Paid Search Specialist will lead the implementation and development of the channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Search Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Media Strategy & Analytics and the wider business org.

Responsibilities

· Own the strategy and performance of the paid search ( Google Ads) channel through end-to-end management of strategy, execution, optimization and insight generation

·  Lead Paid Search -buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus

·  Work closely with the planning teams to recommend effective growth strategies and budget

·  Effectively collaborate with other teams and internal stakeholders

·   Clearly communicate Search performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency