Senior Lifecycle Growth Marketing Manager

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

We’re looking for a data-driven Senior Lifecycle Growth Marketing Manager to own and optimize the end-to-end customer journey. You’ll design and execute personalized, multi-channel campaigns that deepen engagement, drive retention, and grow customer lifetime value. This role is perfect for someone who thrives at the intersection of creativity, analytics, and automation — and loves turning insights into impact. Experience in growing infrequent usage products is a plus.

Roles and Responsibilities

• Lead lifecycle marketing strategy across email, push, SMS, and in-app messaging
• Build, test, and deploy campaigns in Iterable, leveraging dynamic content, segmentation, and custom journeys
• Use Mode and SQL to analyze campaign performance, identify opportunities, and develop audience insights
• Partner with Product, Creative, and Data teams to launch lifecycle programs tied to key customer behaviors
• Develop and iterate on triggered, event-based, and cohort-driven campaigns across the user lifecycle (onboarding, engagement, retention, winback)
• Establish KPIs, dashboards, and reporting frameworks to track impact and optimize performance
• Champion experimentation through A/B and multivariate testing across messaging, timing, and channels

What We’re Looking For

• 8+ years of D2C marketing experience, with 3+ years focused on lifecycle, CRM, or retention marketing
• Proficiency with Iterable (or similar platforms like Braze or Klaviyo)
• Strong fluency in SQL for querying user data and building audiences
• Experience using Mode (or similar tools) to uncover insights and visualize performance
• A/B testing rigor and a strong understanding of statistical significance
• Deep customer empathy and a bias for action
• Excellent project management skills; able to balance strategy with execution
• Experience in fintech, insurtech, healthtech, or other regulated industries
• Familiarity with Amplitude, Segment, or other CDPs
• HTML/CSS for email customization
• Management or mentorship experience

#LI-Hybrid

#L1-ND1

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.