Senior Manager - City Marketing

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team:

The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.

About the role:

We are looking for experienced City Marketing candidates to drive our growth and own market share in a specific city. This is a critical role responsible for developing and executing a hyper-local marketing strategy, ensuring our brand resonates with the community and delivers results across all online and offline channels.

Responsibilities

1. Develop and Execute City-Level Strategy: Design and implement comprehensive marketing plans tailored to your city. You will be responsible for the overall results, ensuring PTM captures and maintains market leadership.

2. Hyper-Local Communication: Create and manage local marketing communications in the native language, leveraging deep regional insights to connect with the local audience.

3. Offline and Online Growth: Own the full marketing funnel for your city, driving growth through a mix of channels, including local partnerships, events, and performance marketing.

4. Cross-Functional Collaboration: Act as the primary point of contact for your city, working closely with national teams responsible for referrals, performance marketing, and third-party online merchants. You will ensure a seamless flow of information and execution.

5. Brand and Awareness: Provide critical local insights for any city-level brand or awareness campaigns, including those in local languages. Your input will be essential for making sure our campaigns are relevant and impactful.

6. Partnership Building: Identify and build strong, strategic partnerships within the city to expand our reach and influence.

7. Performance Monitoring: Continuously monitor and analyze city-level results across all channels to optimize strategies and ensure we achieve our market share goals.

Skills that will help you succeed in this role:

● Minimum 7-8 years experience in marketing, with a strong background in regional or city-level roles. and minimum 4 years in consumer Marketing is mandatory.

● Preferred a native speaker of the city's primary language with a deep understanding of the local culture, market dynamics, and consumer behavior.

● Experience in fast-paced, consumer-facing industries like FMCG, fintech, Telecom is highly preferred.

● Proven ability to develop data-driven marketing strategies and translate insights into action.

● Excellent communication and collaboration skills to effectively manage relationships with both local partners and national teams.

● A self-starter who is results-oriented and takes full ownership of their city's performance.

Education:

Post-graduate in MBA is preferred.

Why join us:

A collaborative output-driven program that brings cohesiveness across businesses through technology ∙ Improve the average revenue per user by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect, that is earned, not demanded, from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!