Senior Manager - Performance Marketing

About Maino.ai :

Leveraging technology & AI, we are building an end-to-end automated, intelligent & ROI-driven martech platform that capitalises on Machine learning & Generative AI to provide a one-stop solution to all the marketing needs of an organisation. We are committed to building the world's most reliable and innovative technology platform to transform the future of the digital marketing sector making it cost-efficient, and accessible to everyone.

Job description

We are seeking a Senior Manager, Performance Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. The Senior Manager, Performance Marketing will work closely with our clients and internal teams to deliver results-driven marketing campaigns.

Responsibilities

• Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc
• Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business
• Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
• Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.
• Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
• Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights
• Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels
• Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs
• Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics

Qualifications

• Deep interest and discipline in learning the skills required to excel in the role
• Inherent interest in how the internet works & user trends on internet consumption
• Good with numbers; analytical skills involving a data-driven approach to problem-solving
• Proficiency in ms excel is a great add-on
• A knack for content, copy, and creative areas is a definite plus
• Experience: 5+ years