Senior Marketing Analyst

A mobile games developer & publisher with studios in central London, Dundee and Canada. Its mission is to build the most diverse and engaged automotive gaming community on mobile. Its games have been played by over 300 million people, with new titles in development.

The company believes in putting its people first. Here you can make games without sacrificing quality time with family and friends. It strives to ensure its people are happy and healthy.

Its teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

The company believes in: Looking after its people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to its players.

Driven by its players! Come and join the mission!

The company is looking for a Senior Marketing Analyst to join its team in Dundee. It is seeking someone who is deeply data-driven and passionate about making an impact. You’ll be a strong collaborator and communicator, able to translate complex data and concepts into clear insights that drive decision-making.

In this role, you'll work closely with the Growth and Marketing teams to deliver actionable insights that optimise the performance of user acquisition campaigns and marketing initiatives.

Responsibilities

• Work in a highly impactful role at a studio that values data, to analyse performance marketing data and enable data driven decisions
• Lead performance marketing analytics activities, building out processes, documentation and priorities
• Take responsibility for the curation and automation of LTV Modelling to measure and predict Return On Investment, ensuring all stakeholders are involved
• Conduct analysis and deep-dives to help answer key questions surrounding marketing performance
• Develop and maintain reporting of performance marketing, present in regular update meetings
• Inform UA, game analysts and marketing teams in best practices for analysing marketing campaigns in collaboration with BI Team, and create self-service dashboards and tools for performance marketing
• Investigate and manage new methodologies and services such as Media Mix Modelling, SKAN, predictive modelling, etc.
• Work with the Game Analytics team to analyse post-install dynamics of acquired users

Requirements

• Proven experience in an analytical role within marketing, ideally in a data-driven, performance-focused environment
• Strong numerical and analytical skills. You instinctively quantify problems and critically evaluate data presentations (e.g., spotting when numbers lack context)
• Solid understanding of marketing principles, digital advertising channels, and campaign optimisation
• Demonstrated ability to turn able to translate data into actionable insights and present them effectively
• Proficiency in Excel

Bonus Points

• Familiarity with Media Mix Modelling techniques
• Strong SQL skills for data querying and manipulation
• Experience creating clear and compelling data visualisations using tools like Tableau, Power BI or Qlik Sense
• Background in statistics or predictive modelling
• An interest in games and understanding of what makes them engaging and fun

Benefits

Life at the company

Its HQ is in the heart of Shoreditch in central London. It has additional offices in Dundee and Mahone Bay, Nova Scotia. It's an agile, creative team with people at the core of its values. It rewards its employees with;

• The company is now a 4-Day Work Week company*
• Flexible working hours
• Remote working 2 days per week
• Excellent salary
• Private health care
• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Access to mental health initiatives such as private mental health coaching
• Support to learn, develop and progress within the company
• Free snacks and drinks
• Social events, game launch parties, Thursday night drinks and much more

*This will mean that employees will work a maximum of 4 days per week (30 hours/week) Mon-Thurs, with zero reductions in pay (compared to a 5 day working week).

Its Values

• Transparent - Being transparent and open helps to be trusted and fosters integrity.
• Humble - When humble, employees show humility, let go of egos and are self-aware.
• Collaborative - The company values teamwork, the spirit of collaboration and the results of working together.
• Driven - Employees have drive and ambition and always push for the best results rather than settling.
• Adaptable - Demonstrating the ability to adapt ultimately helps employees grow and thrive in different situations

The company values diversity and as an equal opportunity employer encourages applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see the company's Privacy Policy for details on how it uses your personal data.

Come and find out more about the company. It makes racing games, but it’s not the only thing that drives it - https://www.hutch.io/