Senior Staff Machine Learning Engineer, Ads Measurement

8 Minutes ago • 10 Years + • Research Development • $266,000 PA - $372,400 PA

Job Summary

Job Description

Reddit is seeking a hands-on Principal Machine Learning Engineer for the Ads Measurement Org, dedicated to enhancing the advertising platform's efficiency. This role focuses on privacy-enhancing technologies, identity resolution, and modeled conversions. The engineer will lead end-to-end Ads initiatives, drive architectural decisions, and mentor peers, specializing in identity resolution and graph-based systems. Responsibilities include developing and refining ML models for probabilistic user matching, overseeing ML workflows from data ingestion to deployment, and optimizing for performance and cost. The role requires strong technical leadership and collaboration with cross-functional teams to define the roadmap and establish best practices.
Must have:
  • 10+ years professional software engineering experience.
  • 5+ years focused on ML-driven systems at scale.
  • Experience architecting identity graphs or similar solutions.
  • Strong knowledge of identifiers in identity resolution.
  • Proficiency in ML frameworks like TensorFlow, PyTorch.
  • Solid understanding of large-scale data processing.
  • Proven technical leadership in cross-functional settings.
  • Excellent communication, mentoring, and collaboration skills.
  • Lead technical strategy for identity resolution system.
  • Develop and refine ML models for probabilistic user matching.
  • Oversee end-to-end ML workflows.
  • Partner with cross-functional teams on roadmap.
  • Establish engineering best practices and data governance.
  • Mentor and coach junior engineers.
Perks:
  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k Match
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Reddit Global Days off
  • Generous paid Parental Leave
  • Paid Volunteer time off
  • Equity in the form of restricted stock units
  • Commission (depending on position)
  • Medical, dental, and vision insurance

Job Details

Minimum Qualifications:

  • 10+ years of professional software engineering experience, with at least 5+ years focused on ML-driven systems at scale
  • Demonstrated experience architecting and building identity graphs, device graphs, or similar identity matching solutions leveraging probabilistic techniques
  • Strong knowledge of various identifiers (cookies, hashed emails, phone numbers, IP addresses, user agents) and their use in identity resolution
  • Proficiency in machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries for feature engineering, model training, and inference
  • Solid understanding of large-scale data processing, distributed computing, and data infrastructure (e.g., Spark, Kafka, Beam, Flink)
  • Proven technical leadership in cross-functional settings, driving architectural decisions and influencing stakeholders (product, data science, privacy, legal)
  • Excellent communication, mentoring, and collaboration skills to align teams on a long-term vision for identity resolution

Responsibilities:

  • Lead the technical strategy and architecture for our company’s identity resolution system, ensuring accuracy, scalability, and compliance with privacy requirements
  • Develop and refine ML models for probabilistic user matching using multiple identifiers (cookies, IP addresses, hashed emails, phone numbers, user agents)
  • Oversee end-to-end ML workflows—from data ingestion and feature engineering to model training, evaluation, and deployment—optimizing for performance and cost
  • Partner with cross-functional teams (e.g., product management, data science, platform engineering, privacy, legal) to define the roadmap and set long-term goals
  • Establish engineering best practices, code quality standards, and data governance guidelines to ensure maintainability and trustworthiness of the identity graph
  • Mentor and coach junior engineers, fostering a culture of innovation, technical excellence, and knowledge sharing across the organization

Benefits:

  • Comprehensive Healthcare Benefits and Income Replacement Programs
  • 401k Match
  • Family Planning Support
  • Gender-Affirming Care
  • Mental Health & Coaching Benefits
  • Flexible Vacation & Reddit Global Days off
  • Generous paid Parental Leave
  • Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/

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To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$266,000 - $372,400 USD

In select roles and locations, the interviews will be recorded, and transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors

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Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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